新型生态液体地膜_计划书【公众号：创赛指南】.docx

新型生态液体地膜新型生态液体地膜创业团队1目录目录目录................................................................................................................................3第1部分背景分析..................................................................................................61.1背景介绍....................................................................61.2我国地膜污染现状............................................................6第2部分产品..............................................................................................................82.1产品介绍....................................................................82.1.1产品名称：...........................................................................................82.1.2产品简介...............................................................................................82.1.3产品特点...............................................................................................82.1.4产品优势...............................................................................................9第3部分产品市场分析............................................................................................103.1市场环境分析..............................................................103.1.1宏观环境.............................................................................................103.1.2微观环境.............................................................................................103.2市场调查情况...............................................................103.2.1我国地膜使用作物及面积.................................................................103.2.2我国地膜的种类.................................................................................113.3目标市场分析...............................................................113.3.1城市家用地膜市场.............................................................................123.3.2干旱地区市场.....................................................................................123.3.3丘陵等地形特殊市场地区.................................................................123.3.4环保农业市场.....................................................................................123.3.5茶园.....................................................................................................133.4市场需求、容量与趋势.......................................................133.5产品市场发展的必要前景.....................................................143.6社会效益与发展规划.........................................................14第4部分竞争分析....................................................................................................164.1竞争市场分析...............................................................164.2竞争者分析................................................................164.2.1传统地膜.............................................................................................164.2.2现有的液体地膜.................................................................................1724.3SWOT分析（STRENGTHWEAKNESSOPPORTUNITYTHREATS）...............................174.3.1SWOT分析.........................................................................................174.3.2SO战略分析...................................