北京商业地产市场研究报告.doc

目 录第一章 北京商业地产的发展时机..............................................4一、促进市场发展的主要因素.............................................41、首都经济的持续增长..............................................42、北京商业的全面发展..............................................43、发展规划的出台实施..............................................44、市场调控的规范加强..............................................45、区域商圈的功能变化..............................................46、重大事件的突发影响..............................................57、宏观环境的不断优化..............................................58、消费投资的逐渐理性..............................................5二、引起快速升温的直接原因.............................................51、投资转移........................................................52、需求拉动........................................................53、利益驱动........................................................64、运作灵活........................................................6第二章 北京商业地产的市场形势..............................................6一、整体市场...........................................................6（一）市场概况.....................................................61、全国市场.....................................................62、北京市场.....................................................7（二）主要情况.....................................................81、市场供给.....................................................82、市场需求.....................................................83、市场行情（资源来源：易铺网）.................................84、运作方式....................................................105、价格分布....................................................106、项目分布....................................................10二、区域市场..........................................................11（一）CBD 地区.....................................................111、供给方面....................................................112、新旧主要项目................................................113、需求方面....................................................124、市场形势....................................................12（二）中关村......................................................131、中国硅谷助推投资热潮........................................132、供求关系决定市场高价........................................133、住宅底商有利可图............................................134、 中小投资者不容忽视.........................................13（三）亚运村......................................................141、供需矛盾突出................................................142、市场持续热销................................................14（四）南城地区....................................................141、商业地产渐成规模............................................142、市级物流中心初步显现........................................153、三大城区广汇商机............................................15第三章 北京商业地产的未来趋势............................................15一、北京商业的规划发展................................................15（一）北京“十五”期间商业发展规划.................................151、发展基本目标................................................152、商业发展重点................................................163、业态引进重点................................................16（二）区域规划情况................................................161、市级商业中心，新一轮的升级调整启动。........................162、区级商业中心，完善、发展、同步、预留。......................163、社区商业中心。..............................................164、特色商业街。................................................17（三）北京商业的发展趋势..........................................171、北京的流通业................................................172、北京的商业街................................................173、北京的零售业................................................17二、市场存在的问题现象................................................18（一）自身不足....................................................181、开发资金匮乏。..............................................182、复合人才稀缺。..............................................183、软硬件不配套。..............................................184、管理服务滞后。..............................................18（二）市场表现....................................................181、主要问题....................................................182、具体现象....................................................19三、市场发展的未来态势................................................19（一）基本态势：竞争加剧、聚集扩散.................................191、两个主要外在因素............................................192、两个主要的内在因素：........................................19（二）总体趋势....................................................201、供应方面：逐年递增，且规模与分布更日趋理性化。..............202、需求方面：稳中趋旺。........................................203、区域分布：多中心化。........................................204、市场价格：先升后降..........................................20（三）投资重点....................................................211、重点项目：政府鼓励的 4 大类..................................212、重点区域：三、四环周边地区..................................213、重点业态：零售物业..........................................214、重点类型：临街底商..........................................21第四章 北京商业地产的投资探讨............................................21一、商业地产的投资概述................................................21（一）投资风险的规避..............................................211、经营模式。......