Report+of+China’s+Online+Hotel+Reservation+Industry+in+Q2+2018.pdf

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2026-11-02 发布于河南
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Source: Trustdata Mobile Big Data Monitoring PlatformReport�of�China's�Online�Hotel�Reservation�Industry�in�Q2�2018This report is produced by Trustdata. All the texts, pictures and forms in this report are protected by the copyright of China's laws and regulations. No organization or individual shall use the information in this report for other commercial purposes.Source: Trustdata Mobile Big Data Monitoring Platform•Research�object:�Mobile�internet�users�in�China.�•Data�resource:�Metrics�are�calculated�based�on�Trustdata's�self-built�samples�-�more�than�70�million�DAU�(over�200�million�MAU)�on�Android�apps,�with�factors�such�as�the�demographic�and�geographical�distribution�of�Chinese�mobile�internet�users�as�well�as�the�proportional�distribution�between�iOS�and�Android�users�taken�into�account.��•Data�collection:�Data�is�collected�only�when�users�open�the�investigated�app�to�ensure�its�authenticity�and�validity.�In�terms�of�the�frequency�of�data�collection,�data�on�apps�without�payment�function�is�collected�every�10�seconds,�and�data�on�apps�with�payment�function�is�collected�each�second.�•Statistical�period:�Jan,�2015�to�Jun,�2018�•Research�scope:�This�report�is�only�focused�on�individuals�using�hotel�booking�apps,�excluding�data�generated�by�CallCenter�and�PC-side.��Indicator�description:�•DAU��Daily�active�user��•MAU��Monthly�active�user��•Customer�stickiness��monthly�average�DAU/MAU�•app�usage��%�of�total�time�that�users�spent�on�all�mobile�Apps�within�a�month�Research�ReviewSource: Trustdata Mobile Big Data Monitoring PlatformContents2Competitive�Landscape�of�Online�Hotel�Booking�Market3Online�Hotel�Booking�Trends1Online�Hotel�Booking�Industry�OverviewSource: Trustdata Mobile Big Data Monitoring PlatformPart�OneOnline�Hotel�Booking�Industry�Overview�in�Q2�2018�Hotel�booking�on�mobile�continues�to�grow�fast,�with�MAU�reaching�more�than�90�million.New�users�are�mainly�from�the�third-�and�lower-tier�cities,�as�first-tier�cities�tend�to�be�saturate.The�post-80s�and�post-90s�are�still�the�major�consumption�force�in�online�hotel�booking,�while�the�demands�from�the�post-00s�start�to�grow.Source: Trustdata Mobile Big Data Monitoring PlatformThe�shift�to�mobile�hotel�booking�continues�to�move�fast�MAU�over�90�million�in�2018�Q2,�QoQ�20.1%,�a�record�high�since�2016Online�Hotel�Booking�MAU�in�ten�thousand�and�QoQ�Growth�Rate�(in�%)0%6%11%17%22%0 2500 5000 7500 10000 2016 Q12016 Q22016 Q32016 Q42017 Q12017 Q22017 Q32017 Q42018 Q12018 Q2 MAU（ten thousand）QoQ growth rateSource: Trustdata Mobile Big Data Monitoring PlatformGrowth�rates�of�online�hotel�booking�users�have�remained�steady,�with�about�20�million�new�users�added�QoQ�in�Q2�2018.The�third-�and�lower-tier�cities�become�a�major�growth�driver�accounting�for�70%•The number of new user is aggregated from each APP, which is non-deduplicated data.The�Distribution�of�New�Users�onOnline�Hotel�Booking�Platform(in�%)�0%25%50%75%100%Jan,2018Mar, 2018May, 2018third- & lower-tier cities second-tier ctiesfirst-tier cities49.2% 70.3% 35.7% 23.7% 15.1% 6.0% 13.0% 38.4% 48.6% Monthly�New�Users�(in�ten�thousand)0 171 341 512 682 April, 2018May, 2018June, 2018677681674Source: Trustdata Mobile Big Data Monitoring PlatformOccupation�Distribution�of�Online�Hotel�Booking�Users�in�Q2�2018(in%)��43.2%20.9%35.9%white collarstudentothers44%56%Gender Distribution of Online Hotel Booking Users in Q2 2018 (in %)The�post-80s�and�post-90s�become�the�main�group��The�demand�begins�to�grow�among�the�post-00sAge�Distribution�of�Online�Hotel�Booking�Users�in�Q2�2018�(in�%)��4.8%6.8%30.9%42.6%14.9%post-70spost-80spost-90spost-00sothersSource: Trustdata Mobile Big Data Monitoring PlatformMore�online�hotel�booking�users�were�high-value�consumers,�having�the�habit�of�overseas�shopping�online.�The�proportion�of�potential�high-value�users�on�Meituan�is�even�higher��ranking�No.1Ratio�of�Online�Hotel�Booking�Users�who�have�Online�Overseas�Shopping�behaviors�to�the�total�Online�Hotel�Booking�Users�(in�%)�0%8%15%23%30%Jan, 2018Feb, 2018Mar, 2018Apr, 2018May, 2018Jun, 2018Proportion�of�Online�Hotel�Booking�Users�who�have�Online�Overseas�Shopping�behaviors�on�each�platform�in�June�2018�(in�%)0%13%25%38%50%Meituan HotelCtripQunarTongcheng-ElongFliggy20.6%25.7%30.1%35.6%41.5%Source: Trustdata Mobile Big Data Monitoring PlatformPart�Two Competitive�Landscape�of�Online�Hotel�Booking�MarketIn�Q2�2018,�Meituan�Hotels�developed�a�more�loyal�user�base�in�comparison�with�Ctrip.In�Q2�2018,�Hotel�bookings�via�Meituan�Hotels�hit�nearly�70�million,��ranking�No.1�among�all�players.In�Q2�2018,�room�nights�on�Meituan�Hotels�exceeds�the�total�of�Ctrip�and�its�affiliates.Source: Trustdata Mobile Big Data Monitoring PlatformMeituan Hotels ranks No.1 by Order Volume in Q2 2018Online�Hotel�Booking�Market�Share�in�terms�of�Order�Volume�in�Q2�2018�(in�%)�3.3%5.4%9.6%11.4%20.4%49.8%Meituan HotelsCtripQunarTongcheng-ElongFliggyothers•The data on this page is calculated basing on the users in Chinese Mainland. The order v...

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