某公司营销计划空白模板.doc

营销计划空白模板目 录1 概述..........................................................................................................................11.1 公司简介..............................................................................................11.2 概况.......................................................................................................21.3 主要影响..............................................................................................61.4 商业理念..............................................................................................62 组织结构..................................................................................................................72.1 管理及人员..........................................................................................72.2 团队主要组成......................................................................................72.3 年度人员分析与费用..........................................................................82.4 管理机构..............................................................................................83 产品组合..................................................................................................................83.1 选择产品组合......................................................................................83.2 销售预测............................................................................................103.3 分析当前产品组合............................................................................104 市场分析................................................................................................................144.1 市场分析............................................................................................144.2 目标市场............................................................................................154.3 市场研究计划....................................................................................165 分销与服务............................................................................................................175.1 分销职能的构成................................................................................175.2 目前销售渠道分析............................................................................185.3 客户服务与支持................................................................................196 竞争........................................................................................................................206.1 当前产品组合的竞争地位................................................................206.2 我们主要的竞争对手........................................................................206.3 采取的对策........................................................................................217 广告与促销............................................................................................................217.1 目标与策略........................................................................................217.2 下一年的媒体组合............................................................................227.3 广告代理信息....................................................................................227.4 下一年广告效果评测........................................................................228 营销人员................................................................................................................238.1 营销员工数........................................................................................238.2 理想的销售团队................................................................................238.3 非销售人员........................................................................................248.4 200 年营销人员费用.........................................................................248.5 人力资源发展计划............................................................................249 优势劣势分析........................................................................................................259.1 优势....................................................................................................259.2 劣势....................................................................................................269.3 问题和可能性....................................................................................2610 目标与策略..........................................................................................................2710.1 概述..................................................................................................2710.2 介绍：新产品组合..........................................................................2710.3 每个产品线组的市场目标..............................................................2810.4 销售目标..........................................................................................2910.5 各销售渠道的的销售目标..............................................................2910.6 营销策略..........................................................................................3010.7 价格政策..........................................................................................3011 销售计划.................................