2018-2019China Mobile Search Engine Market Research Report艾媒报告商城用户176****1700专享 尊重版权，严禁篡改、转售等侵权行为Methods in-depth interview and desk research have been used in this report. Also we used our ownuser data monitoring system and iiMedia Polaris Analysis System for Internet Products.•Carrying out in-depth interview with industry experts and user for knowing the key facts of the industryand getting corresponding data.•Filtering、comparing the following data with data getting in user survey for getting the scale of theindustry.➢Data and information publicized by the Government➢Public information of the industry➢Corporate annual reports and quarterly reports➢Viewpoint publicized by industry experts•Analyzing data from our own data base, iiMedia Polaris Analysis System for Internet Products, andiiMedia Strawberry Pie Data Survey and Computing System.•Big Data Public Opinion Monitoring System: First global system achieve public opinion monitoring andnegative opinion monitoring through the whole internet, including negative opinion warning, publicopinion monitoring, and information of competitive products. Scanning the internet and updating thedata every minute.•Always searching for excellent enterprises as cases, e-mailing for more details : research@iimedia.cn.Research Method艾媒报告商城用户176****1700专享 尊重版权，严禁篡改、转售等侵权行为目 录Case Study of China Mobile Search Industry from 2018 to 20193The Tendency of China Mobile Search Engine Industry4Overview of China Mobile Search Industry from 2018 to 20191Behavior Analysis of China Mobile Search Users from 2018 to 20192艾媒报告商城用户176****1700专享 尊重版权，严禁篡改、转售等侵权行为Overview of China Mobile Search Industry from 2018 to 201901艾媒报告商城用户176****1700专享 尊重版权，严禁篡改、转售等侵权行为©2018 iiMedia Research Inchttp://www.iimedia.cnClassification of Mobile SearchMobileSearchWeb Server and APP Interactive SoftwareBroswerAdditional In-Station Search Function on APPsInformation Retrieval and Result Presentation SystemSearch EngineGeneral Functional SearchMobile Search refers to the search of the general Internet on mobile terminals, so as to achieve high-speed and accurateaccess to information resources. Currently, mobile search is mainly applied in the fields of browser searching, searchengine searching, and general functional searching.Searching for the in-station resources through the search function of the APPIn addition to the search of in-station resources, there are also entries for off-station resourcesAdditional Off-Station Search Function on APPs艾媒报告商城用户176****1700专享 尊重版权，严禁篡改、转售等侵权行为©2018 iiMedia Research Inchttp://www.iimedia.cnUsers send query requirements on mobile terminalsProviding relevant content informationReceiving relevant search informationBasic Workflow of Mobile SearchSource：Independent Research and Drawing by iiMedia Research InstituteMobile Search DistributorUploading requirements for comprehensive searchUsersContent Production PlatformMobile Search PlatformSearch Technology ProviderUsersProviding search technology solutionsReceiving query resultsDelivery of query resultsMobile Search Platform艾媒报告商城用户176****1700专享 尊重版权，严禁篡改、转售等侵权行为©2018 iiMedia Research Inchttp://www.iimedia.cnCharacteristics of Mobile SearchDiverfication of Input ModesOne of the differences between mobile and PC search is that there are more input methods in mobile search, mainly including text search, voice search, image search, two-dimensional search, direct click navigation content, etc.Diversification of Search EntriesWith the rapid development of mobile devices and the improvement of software functions, entries for mobile search are not only restricted in browsers, but also including Wechat search bar, input method, etc.Facilitation of Search BehaviorsMobile search technology allows users to search in more flexible and rich scenarios without time and place constraints. Compared with PC search, mobile search has higher freedom.Enrichment of User NeedsWith the development of the diversity of people’s lives, users’ demands for mobile information is no longer limited to news and information. Medical care, cosmetology and skin care, tourism information, facial packs and so on have become new needs for users.艾媒报告商城用户176****1700专享 尊重版权，严禁篡改、转售等侵权行为©2018 iiMedia Research Inchttp://www.iimedia.cn2018 China Mobile Search Engine Market DynamicsOn July 4, 2018, Baidu Search has officially launched its smart mini program. On September 25, Baidu announced that miniprogram is now accepting application. Mini program for Baidu search brings infinite imagination space with dynamic creativitynode, the user becomes the node's interactive participant. With the mini program plus information flow, the value of search boxbecome more three-dimensional, vertical deepening, and one-stop.Leveraging the traffic of Baidu Search APP, mini programconnect the users accurately, with the aid of Baidu AI services.The third quarter financial report released by Sogou showed that up to September 30, Sogou has earned over RMB 1.88 billion,achieving a 10% YoY incr...
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