2017全球服装和鞋类行业报告（英文版）.pdf

APPAREL AND FOOTWEAR GLOBAL INDUSTRY OVERVIEWJune 2017INTRODUCTIONGLOBAL OUTLOOK LEADING COMPANIES AND BRANDSTOP FIVE TRENDS SHAPING THE INDUSTRY MARKET SNAPSHOTSAPPENDIX © Euromonitor InternationalPASSPORT 3APPAREL AND FOOTWEAR: GLOBAL INDUSTRY OVERVIEWDisclaimerMuch of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors.Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised.The apparel and footwear industry experienced another year of positive growth in 2016, however, at 1% it proved to be the weakest year-on-year development since the global recession, reflecting persistent subdued demand in Europe and the negative effect of the Chinese slowdown. Nevertheless, a myriad opportunities remain from sportswear’s robust growth to incorporating digital innovation into the shopping experience and catering to consumers’ ongoing desire for instant gratification.ScopeINTRODUCTION The Apparel and Footwear Global Industry Overview contains a global outlook, examining the performance of the apparel and footwear categories comparatively, against other consumer industries and across regions and markets. This report also identifies leading companies in the industry and explores the five key trends shaping the development of the global industry over the next five years. Unless otherwise noted, all values expressed in this report are retail rsp in US dollar terms, using a fixed exchange rate (2016). All data are expressed at constant 2016 prices; inflationary effects are discounted.Global Apparel and FootwearUS$1,669.6 billionWomenswearUS$630.0 billionMenswearUS$414.2 billionChildrenswearUS$157.7 billionFootwearUS$346.5 billionApparel AccessoriesUS$68.5 billionHosieryUS$52.7 billion© Euromonitor InternationalPASSPORT 4APPAREL AND FOOTWEAR: GLOBAL INDUSTRY OVERVIEWTrendExpected long-term implicationsHistoric significanceForecast significanceEvolution of athleisureAthleisure has arguably been the defining trend of this decade in apparel and footwear. Rather than waning in importance, the trend is evolving, illustrated by sportswear’s ongoing dynamic growth.Micro-fashion’s dynamic growthChildrenswear continues to outshine both menswear and womenswear, benefiting from a mixture of macroeconomic and social trends. The rising middle class in emerging markets, coupled with fashion’s infiltration into the category is driving increased per capita expenditure.Fast fashion takes hold in emerging marketsThe concept of bringing catwalk trends to stores in a matter of weeks has undercut specialist players that once led the industry and is showing no signs of slowing down as the fast fashion giants gain traction in emerging markets. New Consumerism evolvesIn reaction to the dominating presence of fast fashion, consumers are reassessing their priorities and increasingly asking themselves what they truly value; leading to a host of major consumer shifts that emphasise sustainability and ethical consumption.Retailing landscape shiftsAs connected consumers disregard the conventions of traditional retail, increasing internet retailing to USD228 billion in 2017, fashion players are gradually looking to experiential shopping and personalisation to attract consumers’ attention. Examining five trends shaping apparel and footwearINTRODUCTION© Euromonitor InternationalPASSPORT 5APPAREL AND FOOTWEAR: GLOBAL INDUSTRY OVERVIEW• Sportswear in North America and Asia Pacific is expected to account for 26% of global apparel and footwear absolute value growth to 2021, with a combined increase in value sales of USD46 billion. • Sports apparel remains the core growth driver in North America as consumers in the US favour technically-advanced, performance-orientated clothing.• Sports footwear takes the lead in Asia Pacifc accounting for 54% of sportswear absolute value growth to 2021, fuelled by the athleisure trend which continues to gain momentum as consumers incorporate sports footwear into their everyday wardrobes.1. Sportswear in Asia Pacific and North America• As one of the fastest growing categories in Asia Pacific, childrenswear is expected to record a CAGR of 6% over 2016-2021, generating absolute value growth of USD19 billion.• Interestingly, India is set to account for 63% of childrenswear growth in the region, increasing sales by USD12 billion. A combination of rising disposable incomes, families with two working parents and the rapid expansion of branded childrenswear by international apparel companies, such as H&M, continues to fuel growth in what remains an underdeveloped market.2. Children’s wear in Asia Pacific• Latin America boasts some of the strongest forecast growth in the industry, notably in footwear with anticipated absolute value growth of US...