AARP.ORG/RESEARCH | © 2019 AARP ALL RIGHTS RESERVEDDOI: AARP RESEARCHJanuary 2019https://doi.org/10.26419/res.00269.0012019 TECH AND THE 50+ SURVEY每日免费阅读行业报告1、每日星球内分享10+精品报告；2、不定时分享国际投行报告，脱水研报等；3、行业报告均为公开内容，版权归原作者所有，星球仅分享内部学习。扫描右侧二维码即刻加入【行业报告（免费） 】星球（此页只为更多需要行业报告的朋友提供便利，希望不会影响您的阅读，谢谢理解！）AARP.ORG/RESEARCH | © 2019 AARP ALL RIGHTS RESERVEDAARP RESEARCH2Table of contentsExecutive Summary3Tech Ownership6How Tech Enriches Lives9Online Security13Methodology17Contact20AARP.ORG/RESEARCH | © 2019 AARP ALL RIGHTS RESERVEDAARP RESEARCH3EXECUTIVE SUMMARYAARP.ORG/RESEARCH | © 2019 AARP ALL RIGHTS RESERVEDAARP RESEARCHExecutive summaryThe 50+ represent a strong and growing base for technology products.•115M strong and growing at the fastest rate, the 50+ will swell in ranks to 132M by 2030 and are projected to spend $84B annually at current spending levels on tech products for themselves. While women spend more on tech overall than men ($737 vs. $529), men are more likely than women to make high-ticket tech purchases (spent $500+ on tech: men: 28%, women:22%).Mainstream technology remains strong and large.•Computer penetration is nearly universal (91%) for the 50+. •Smartphone penetration among the 50-64yr olds stands at 83%, at parity with the overall adoption rates. •94% use technology to stay connected to friends and loved ones. Women (96%) are more likely to say they use tech to stay connected than men (92%).4Source: Spring 2018 Global Attitudes Survey, Pew Research; Census Bureau.AARP.ORG/RESEARCH | © 2019 AARP ALL RIGHTS RESERVEDAARP RESEARCHExecutive summary (cont.)There are emerging lanes of opportunity for tech products that make their lives easier or more enriched.•Over 58M 50+ are interested in such technologies. •Advanced driver assistance technologies are viewed as important (73%). Currently, 24% own a vehicle with some or all of the advanced features such as automatic parking, emergency braking, lane change detection, and collision avoidance with future purchase interest strong at 46%.•Smart TVs have a current penetration of 49% with another 9M+ planning to purchase one in the next year.•Home assistants (i.e., Amazon Alexa or Google Home) have grown significantly in adoption rates since 2017, with nearly one-in-seven owning a device.•Albeit small, virtual reality technology is increasing in use (13%, +4 pct points vs. year-ago).•In addition, tech is a means to pursue lifelong learning, with nearly one-fourth (23%) currently taking online classes for certificates or degrees and how-to-tutorials.Educating this audience on security and privacy protocols and practices is important for future adoption and expanded use of today’s technology.•The 50+ do not place much trust in institutions to keep their personal data secure, with fewer than a quarter trusting online retailers, the federal government, and telecom service providers, to name a few. •Confidence in their online safety is low (19%), however, not all are following basic safe tech protocols. 5Source: Spring 2018 Global Attitudes Survey, Pew Research; Census Bureau.AARP.ORG/RESEARCH | © 2019 AARP ALL RIGHTS RESERVEDAARP RESEARCH6TECH OWNERSHIPAARP.ORG/RESEARCH | © 2019 AARP ALL RIGHTS RESERVEDAARP RESEARCHAdults 50+ represent a strong and growing base for technology products with the power to spend7Source: US Census and AARP. Population estimates calculated by AARP.Base: Total Answering (n=1,475). Q.NewTech18. Thinking about all of the different tech items you currently own and use, approximately how much did you spend purchasing such items in the past 12 months (November 2017-October 2018)?50+ Tech Spend in 2030Projected based on 2018 average spendProjected spend calculation: 132M X $639 yearly spend.$84B* represents a statistically significant difference between segments at the 95% confidence level.115M132M105110115120125130135'16 '17 '18202220272030Population of Adults 50+In millions (projected)50%4%8%13%14%11%Tech Spend in 2018Under $50$51-$100$101-$250$251-$500$501-$1000Over $1000Average$639$529$737*MenWomenAverage Spend28%*22%MenWomenSpent $500+AARP.ORG/RESEARCH | © 2019 AARP ALL RIGHTS RESERVEDAARP RESEARCHMainstream technology usage remains strong and large with smartphone adoption in the lead8* represents a statistically significant difference between years at the 95% confidence level.Base: Total Respondents. Q.Tech1 Which of the following items do you have?70%62%61%43%21%21%13%7%75%*65%*61%42%22%19%14%13%*6%2018 Computer (NET)91%SmartphoneLaptopDesktopTabletE-ReaderRegular phoneWearablesHome assistantSmart hometechnologyDevice Adoption Among Adults 50+2017 (n=1,520)2018 (n=1,546)Source: “Mobile Fact Sheet.” Pew Research Center, Washington, D.C. (2/5/18). http://www.pewinternet.org/fact-sheet/mobile/.83% of those 50-64 own a smartphone, at parity with PEW Research overall adoption ratesAARP.ORG/RESEARCH | © 2019 AARP ALL RIGHTS RESERVEDAARP RESEARCH9HOW TECH ENRICHES LIVESAARP.ORG/RESEARCH | © 2019 AARP ALL RIGHTS RESERVEDAARP RESEARCHAdults 50+ h...
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