（修改稿）（修改稿）二二○○○○四年三月一日四年三月一日1目 录目 录.........................................................................................................................................3前 言.....................................................................................................................................................................................................4项目简介.................................................................................................................................................................................................4项目 SWOT 分析......................................................................................................................................................................................4.................................................................................4项目品牌及功能定位..................................................................................................................................................................................8特色主题概念设计与核心点的营造.............................................................................................................................................................30.........................................................................................................................45商铺投资的关注因素................................................................................................................................................................................462项目租售的前提条件................................................................................................................................................................................49项目经营开发模式...................................................................................................................................................................................50招商的选择标准......................................................................................................................................................................................53招商策略...............................................................................................................................................................................................54.......................................................................72总体推广思路建议...................................................................................................................................................................................73推盘期推广目标建议................................................................................................................................................................................74目标受众分析.........................................................................................................................................................................................75推广主题诉求点......................................................................................................................................................................................82推广媒介组合.........................................................................................................................................................................................84推广计划建议.........................................................................................................................................................................................86推广计划执行时间及费用分配建议.............................................................................................................................................................873广告及推广活动建议................................................................................................................................................................................89广告效果评估及反馈系统的建议..............................................................................................................................................................106.......................................................................................................................114租售组合建议.......................................................................................................................................................................................114营销中心建议.......................................................................................................................................................................................116营销中心功能定位.................................................................................................................................................................................118七大设计原则.......................................................................................................................................................................................120建筑外部设计思路.....................................................................
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