From insights to action, the path to extraordinary value starts here.#TechVisionThe continuum of technology and experience, reshaping business Meet Me in the MetaverseTechnology Vision 2022Businesses are racing toward a future very different from the one they were designed to operate in. Are you ready for the metaverse? This question is at the heart of our 2022 Technology Vision. Like many emerging technologies, experts differ in how to define it, and there is a great deal of hype being generated. Most of the focus is on the consumer applications of the metaverse, and many dismiss it as a consideration for the future. We have a different view. The metaverse is actionable today, and leaders must be ready. In this year’s Technology Vision, we present a distinctive and broader perspective that goes well beyond the current prevailing wisdom: the Metaverse Continuum. We see the metaverse as a continuum that spans the spectrum of digitally enhanced worlds, realities and business models. It applies across all aspects of business, from consumer to worker and across the entire enterprise; from reality to virtual and back; from 2D to 3D; and from cloud and artificial intelligence to extended reality, blockchain, digital twins, edge technologies and beyond. As the next evolution of the internet, the metaverse will be a continuum of rapidly emerging capabilities, use cases, technologies and experiences. And as we evolve the Metaverse Continuum, we must seize the opportunity to ensure that it is developed with responsibility at the core. From ownership of data, to inclusion and diversity, to sustainability and through to security and personal safety, this work must begin now. We are on the threshold of a new decade of digital transformation, and at a defining moment for all leaders. The Metaverse Continuum will transform how businesses interact with customers, how work is done, what products and services companies offer, how they make and distribute them, and fundamentally how they operate their organizations. Leaders need to step back and fundamentally reimagine how you will approach your business for the next decade – which worlds you will define and design, starting now. While we are at the early days of the metaverse, it will advance very quickly. If companies don’t act now, they’ll find themselves operating in worlds designed by, and for, someone else.We look forward to exploring the Metaverse Continuum and our four trends with you as we build the future together, today.ForewordPaul Daugherty Group Chief Executive - Technology & Chief Technology Officer Julie Sweet Chief Executive Officer2Introduction // WebMe // Programmable World // The Unreal // Computing the ImpossibleMeet Me in the MetaverseContentsComputing the ImpossibleNew Machines, New PossibilitiesThe UnrealMaking Synthetic, AuthenticProgrammable WorldOur Planet, PersonalizedWebMePutting the Me in Metaverse214055723Introduction // WebMe // Programmable World // The Unreal // Computing the ImpossibleMeet Me in the MetaverseTechnology Vision2022On an ordinary day in 2030, a construction foreman is operating a road roller at a worksite in California. He and his coworker talk as they direct a construction robot to lay down asphalt on a section of Highway 1. Suddenly, his assistant appears as a hologram on the edge of the site, waving him over to confirm the work summary of the day and to remind him that it’s time to meet with the city inspector for another project. He walks over to the construction site’s mobile office, puts on his VR headset, and finds himself in the lobby of the virtual City Planning Department. His AI assistant reappears to direct him towards the virtual conference room where his meeting will be held. Upon his entry, the room transforms to look like the inspection site (an overpass they recently completed) using a real-time feed from a drone onsite. Architectural drawings from the State of California Contractor Cloud are laid over the live footage, and the foreman and inspector begin to assess the work. Upon approval by the inspector, he sends his assistant to submit the applications for the next round of construction permits. Then he pops off his headset, and heads back out to the worksite. 4Introduction // WebMe // Programmable World // The Unreal // Computing the ImpossibleTechnology Vision2022Meet Me in the MetaverseWelcome to the “Metaverse Continuum” – a spectrum of digitally enhanced worlds, realities, and business models poised to revolutionize life and enterprise in the next decade. This continuum is bringing the next major wave of digital change to enterprises, and leaders need to start making big leaps forward in how they think about their business – today. Soon, they will be at the intersection of many new worlds, from building new physical and virtual realities to providing services in environments created by others. Like in the scenario above, people will actively live in and jump between these worlds on a daily basis. Our fo...
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