2022年社交媒体趋势报告（英文）-HubSpot.pdf

Social Media Trends2022How to drive success in the accelerated age of the ‘now’ consumer2022 Social Media Trends ReportContent2022 Trends - Powered by consumersIntro - Harder, Better, Faster, Stronger: Consumers continue to rule1. TikTok will take over social media, leaving other platforms to adapt2. Social ads will develop, as cookies get crunched3. Social selling will simplify the customer journey4. Post-pandemic content will shape up to consumer needs5. Omnichannel engagement will change the way consumers engage with social media6. Maturing influencer marketing will finally come of age7. Brands will lead in social media decentralization8. Metaverses will be the next consumer connection9. Brand inclusivity will be brand critical10. Communities will develop, and take controlConclusion Methodology56121722293440455258676732022 Social Media Trends Report1. TikTok will take over social media, leaving other platforms to adaptA look at the rise of TikTok, and its growing dominance in the social media space. Also, how the other platforms are adapting to stay competitive.2. Social ads will develop, as cookies get crunchedThe cookie is dying. How will this impact the future of social advertising, and how will brands continue to offer more personalized services, while remaining compliant?3. Social selling will simplify the customer journeyAs the pandemic drives more consumers to buy online, this trend will look deeper into how the social platforms are tackling social selling, and how its demand will grow in the future. 2022 Trends - Powered by consumers4. Post-pandemic content will shape up to consumer needsThe pandemic created a world of online content consumers. They have greater expectations, and tastes, in content. How will this shape content in the future, with an always-on, snackability-demanding audience?5. Omnichannel engagement will change the way consumers engage with social mediaConsumers are no longer loyal to one channel - leading to content diffusing cross-platforms faster than ever. But, this also leads to more disinformation, and increased ease in sharing ‘fake news.’6. Maturing influencer marketing will finally come of ageInfluencer marketing has grown up. With increased regulation and responsibility, more brands are taking them seriously. And following the pandemic, many have bigger and more engaged audiences than ever before. How will brands make the most of these opportunities?42022 Social Media Trends Report7. Brands will lead in social media decentralizationCommunities are key - but not just within social media platforms. Many brands are now building their own in-house social networks, with in-app forums and features, to take back control of their audiences.8. Metaverses will be the next consumer connectionWhat will the future of the internet look like? The biggest platforms are starting to visualize it now - an interactive community of users able to engage in a wide variety of social activities online. It’s time for brands to get on board.2022 Trends - Powered by consumers9. Brand inclusivity will be brand criticalCSR was big in 2020. Bigger in 2021. For 2022, brands are going to have to listen to, and act on, the social issues that matter most to their audiences. Companies are going to be integral to global change in the future.10. Communities will develop, and take controlConsumers have a voice. It may be fairly quiet, but when those voices come together, in vast social communities, they’re loud enough to change the world. Expect more vocality from users, and more socially driven changes from communities - with brands adapting quickly to react.52022 Social Media Trends ReportINTROHarder, Better, Faster, Stronger: Consumers continue to ruleForget following your CEO, consumers are now in charge of your brand. We’ve been deep into the Age of the Consumer for some time, but the pandemic accelerated their takeover, putting them firmly in charge of 2022 and beyond.They want more personalized content. They want faster service. They want better experiences. And they want it all now.For your brand to survive, you will have to listen to, and respond, to their demands.Once again, we’ve reached out to global experts, industry veterans, and our audience to put together a list of the top trends for the year to come. Including:• Valuable insights into why these trends matter.• Inspiring campaigns from brands already engaging with the trends.• Takeaways you can action today to start driving better results for the coming years.62022 Social Media Trends Report1TikTok will take over social media, leaving other platforms to adaptOverviewIf there is one trend that is almost guaranteed as we move into 2022, it’s the continued domination of TikTok. The short-term video platform has broken download records, quickly becoming the go-to app for connecting with current and future consumers. Powered by a highly personalized content recommendation system, TikTok can help brands gain exposure to and connect with a qualifi...