呼市项目可行性研究报告.doc

呼市项目可行性研究报告前 言.................................................................................................................................................2第一章 市场研究.............................................................................................................................21、内蒙古自治区概况...............................................................................................................22、呼和浩特市经济发展状况和城市发展状况分析..............................................................32.1 产业结构及经济发展趋势分析...................................................................................32.2“十五”期间呼市城市建设总体规划分析.................................................................42.3 人口分布及流动状况分析...........................................................................................42.4 居民收入水平及住房消费比例分析..........................................................................52.5 城市居住区布局及交通规划分析..............................................................................62.6 金桥开发区的情况.......................................................................................................63、呼和浩特市房地产市场综述..............................................................................................73.1 土地市场供应量及供应方式......................................................................................73.2 新建商品房市场供应量、消化量和存量情况..........................................................73.3 呼市近三年房产成交价格及房型特点分析..............................................................73.4 新建商品房市场区域分布分析..................................................................................83.5 房地产市场有关政策分析..........................................................................................84、市场微观状况分析...............................................................................................................94.1 区位竞争对象研究.......................................................................................................94.2 板块竞争对象研究...................................................................................................114.3 其它竞争对象研究.....................................................................................................124.4 目标市场定位和特征................................................................................................13第二章 项目选址...........................................................................................................141、项目特征分析.....................................................................................................................141.1 地理位置.....................................................................................................................141.2 交通状况.....................................................................................................................141.3 商业气氛.....................................................................................................................142、项目 SWOT 分析................................................................................................................152.1 优势分析.....................................................................................................................152.2 劣势分析.....................................................................................................................162.3 机会点分析.................................................................................................................162.4 风险分析.....................................................................................................................172.5 结论.............................................................................................................................17第三章 物业定位及发展建议.......................................................................................................171.项目定位................................................................................................................................171.1 规划建筑及各功能面积比例....................................................................................171.2 基本户型及面积.........................................................................................................181.3 规划建筑设计建议....................................................................................................181.4 价格建议.....................................................................................................................191.5 物业品质建议.............................................................................................................19第四章 财务分析...........................................................................................................................221、投资估算及财务效益分析................................................................................................221.1 静态投资成本分析表.................................................................................................221.2 静态投资利润及赢亏平衡分析.................................................................................221.3 现金流量表................................................