中国消费者跨境消费趋势洞察报告——新加坡篇.pdf

中国消费者跨境消费趋势洞察报告新加坡篇(精简版)Cross-Border Consumption Trends of Chinese ConsumersSingapore Version (Condensed Version)2018.04.12跨境消费市场概览PART01跨境消费趋势新加坡品牌消费洞察趋势展望目录 AgendaPART02PART03PART04Cross-Border Consumption OverviewCross-Border Consumption TrendsSingaporean Brands Consumption InsightsTrends Forecast中国消费者跨境消费趋势洞察报告(新加坡篇)Cross-Border Consumption Trends of Chinese Consumers（Singapore Version）跨境消费市场概览Cross-Border Consumption Overview01中国消费者跨境消费趋势洞察报告(新加坡篇)Cross-Border Consumption Trends of Chinese Consumers（Singapore Version）数据来源： 国家统计局 Source: State Statistical Bureau数据来源：艾媒咨询Source: iiMedia Research0%5%10%15%20%25%30%35%024681020142015201620172018e中国跨境电商交易规模以及占进出口贸易总额比例Chinese Cross-Border E-Commerce Market Size & Share in Total Import and Export Trade跨境电商交易规模（万亿元）Cross-Border E-Commerce Market Size (Trillion RMB)跨境电商交易额占进出口贸易总额比例% Share in Total Import and Export Trade00.20.40.60.8120142015201620172018e海淘用户规模（亿人）Number of Cross-Border Consumers (Hundred Million)中国跨境电商交易规模稳定增长Market Size of Chinese Cross-Border E-Commerce keeps growing中国消费者跨境消费趋势洞察报告(新加坡篇)Cross-Border Consumption Trends of Chinese Consumers（Singapore Version）跨境消费普及化Cross-Border Consumption Has Become More Prevalent数据来源： 阿里数据 Source：Alibaba data201520162017不同线级城市消费者消费金额占比Cross-Border Consumption Distribution of Different City Tiers一线1st Tier二线2nd Tier三线3rd Tier四线4th Tier一线1st Tier二线2nd Tier三线3rd Tier四线4th Tier2017年不同线级城市消费者客单价及同比增速2017 Cross-Border Per Customer Transaction Amount & Growth Rate% By City Tiers2017客单价 Per Customer Transaction 客单价同比增速% Growth Rate% 数据来源： 阿里数据 Source：Alibaba data中国消费者跨境消费趋势洞察报告(新加坡篇)Cross-Border Consumption Trends of Chinese Consumers（Singapore Version）年轻用户成为跨境消费主力军Young Consumers Become the Main Purchasing Power of Cross-Border Consumption数据来源： 阿里数据 Source：Alibaba data0%20%40%60%80%100%201520162017跨境消费金额年龄分布Cross-Border Consumption Value Share by Age Group70前Pre-70s70后Post 70s80后Post 80s85后Post-85s90后Post 90s95后Post-95s70前Pre-70s70后Post 70s80后Post 80s85后Post-85s90后Post 90s95后Post-95s2017年各年龄段消费者客单价及客单价同比增速2017 Cross-Border Per Customer Transaction Amount & Growth Rate% By Age Groups2017客单价 Per Customer Transaction 客单价同比增速% Growth Rate% 中国消费者跨境消费趋势洞察报告(新加坡篇)Cross-Border Consumption Trends of Chinese Consumers（Singapore Version）国别购买更加丰富More Purchasing Choices in Product Countries数据来源： 阿里数据 Source：Alibaba data热度提升指数： 2017年来自该国的商品跨境消费金额/2016年来自该国的商品跨境消费金额-1Increasing "Popularity Index" =2017 sales of products/ 2017 sales of products-1201520162017各原产地国商品消费金额占比Sales Proportion by Product Origin Countries日本 Japan韩国 Korea美国 United States其他 Others希腊Greece以色列Israel匈牙利Hungary西班牙Spain奥地利Austria波兰Poland比利时Belgium智利Chile泰国Thailand意大利Italy2017年小众国家热度提升前十2017 Top 10 Increasing "Popularity Index" Niche Countries 中国消费者跨境消费趋势洞察报告(新加坡篇)Cross-Border Consumption Trends of Chinese Consumers（Singapore Version）跨境消费趋势Trends in Cross-Border Consumption02趋势一 跨境消费习惯更加成熟Trend 1 Cross-Border Consumption Become More Mature趋势二 健康化成为常态Trend 2 The Normalized Healthiness趋势三 更关注品质Trend 3 More Awareness Of Quality 中国消费者跨境消费趋势洞察报告(新加坡篇)Cross-Border Consumption Trends of Chinese Consumers（Singapore Version）消费者除基础护肤品类外，会购买更多样的商品Consumers Buy More Beauty Categories Besides Basic Skincare Products跨境消费习惯更成熟数据来源： 阿里数据 Source：Alibaba data2017年美容护肤跨境消费金额分布2017 Beauty Care Sales Proportion By Category面膜 Masks面部护理套装 Facial Care Sets面部精华 Facial Serums乳液/面霜 Emulsions/Creams化妆水/爽肤水 Lotions/Toners防晒 Sunscreens眼部护理 Eye Care洁面 Facial Cleansing其他 Others足部护理Foot Care防晒Sunscreens面部精华Facial Serums眼部护理Eye Care面膜Masks2017年美容护肤跨境消费金额同比增速前五品类2017 TOP 5 Fast Growing Beauty Care Categories中国消费者跨境消费趋势洞察报告(新加坡篇)Cross-Border Consumption Trends of Chinese Consumers（Singapore Version）数据来源： 阿里数据 Source：Alibaba data专业美容仪器畅销Professional Beauty Devices Sell Well跨境消费习惯更成熟电子美容仪Electronic Beauty Equipment毛孔清洁器/洁面仪Facial Cleansing Tools瘦脸机/瘦脸工具Face Lifting Tools冲牙器Oral Irrigators2016-2017年个人护理仪器跨境消费金额2016-2017 Personal Care Device Sales Amount20162017增长4倍以上Grew By More Than 4 Times中国消费者跨境消费趋势洞察报告(新加坡篇)Cross-Border Consumption Trends of Chinese Consumers（Singapore Version）数据来源： 阿里数据 健康食品：包含 有机|非转基因|原生态|低脂|无糖|无农药|农家|纯天然|无添加|非油炸|无公害|全麦 关键字的食品Source：Alibaba data Healthy food include organic, low fat, low sugar, no additive, whole grain饮食更健康Healthier Food & Drinks健康化成为常态2017年跨境食品品类消费金额分布2017 Cross-border Sales Proportion In Food Category 茶/咖啡/麦片/冲饮Tea/Coffee/Cereals/Instant Drinks零食/坚果/特产Snacks/Nuts/Specialties酒类Alcohols粮油米面/南北干货/调味品Rice&Noodles/Dry Food/Condiment水产肉类/新鲜蔬果/熟食Seafood/Meat/Vegetables/Fruits/DeliHealthy FoodTotal Food2017年健康食品跨境消费金额同比增速（%）2017 Healthy Food Sales Growth Rate中国消费者跨境消费趋势洞察报告(新加坡篇)Cross-Border Consumption Trends of Chinese Consumers（Singapore Version）数据来源： 阿里数据 Source：Alibaba data保健品消费成为常态Health Product Consumption Becomes Prevalent健康化成为常态2015201620172015-2017年保健品跨境消费客单价2015-2017 Health Supplements Per Customer Transaction201520162017各年龄段消费者保健品跨境消费金额占比Health Supplements Sales Proportion By Age Groups70前Pre-70s70后Post 70s80后Post 80s85后Post-85s90后Post 90s95后Post-95s中国消费...