“Cloud VR+”场景白皮书.pdf

Cloud VR Scenario White Paper i Preface Cloud VR introduces cloud computing and cloud rendering for VR services. Fast and stable networks allow the implementation of cloud-based VR service content and content rendering where display output and audio output are coded, compressed, and transmitted to user terminals. Cloud VR represents the most advanced technological development of the VR industry. Cloud VR aggregates VR content and quickly distributes it to common users and vertical industries. Cloud VR enables rendering on the cloud, lowering requirements on VR terminals, and facilitating user acceptance. This white paper was developed under the guidance of the Chinese Ministry of Industry and Information Technology (MIIT), and released jointly by the China Academy of Information and Communications Technology (CAICT) and Huawei according to the annual work plan of the Virtual Reality Promotion Committee. This white paper focuses on the present context and the potential value of Cloud VR. It also discusses the development path of its scenarios, which are divided into the following three phases: the recently cloudified phase, the mid-term cloudified phase, and the long-term cloudified phase. This white paper defines 17 Cloud VR application scenarios based on the existing industrial context. The value and application direction of each scenario is analyzed based on the service characteristics of Cloud VR, experience and customer feedback from CAICT, Huawei iLab, and Huawei C&SI Business Consulting Dept. This paper summarizes the service formats of Cloud VR, discusses the business models of each service scenario, and analyzes the pace and trend of Cloud VR business development. This white paper can be used to guide the future service development of Cloud VR scenarios. Cloud VR Scenario White Paper ii Contents Preface .................................................................................................................................................. i 1 Cloud VR Scenario Overview..................................................................................................... 1 2 Three Phases of Cloud VR Scenario Development ................................................................ 2 3 Cloud VR Application Scenarios ............................................................................................... 4 3.1 Cloud VR IMAX: New Experience for Watching Movies ........................................................................................... 4 3.2 Cloud VR Live Broadcast: Easy to Commercialize ...................................................................................................... 5 3.3 Cloud VR 360° Video: Immersion in Videos ................................................................................................................ 8 3.4 Cloud VR Gaming: Cloud Rendering Lowers Requirements on Terminal Performance and Facilitates User Adoption .......................................................................................................................................................................................... 11 3.5 Cloud VR Education: The New Direction of Education Innovation Facilitates the Systematic Development of VR Education .......................................................................................................................................................................... 15 3.6 Cloud VR Marketing: New Retail Marketing Mode ................................................................................................... 18 3.7 Cloud VR eSports Arenas: Multiplayer Video Game Competitions in Vast Environments ........................................ 19 3.8 Cloud VR Fitness: Interactive and Fun Exercises ....................................................................................................... 21 3.9 Cloud VR Music: Audio-Visual Dual Immersion ....................................................................................................... 22 3.10 Cloud VR Karaoke: Karaoke in Immersive First-Person View ................................................................................ 24 3.11 Cloud VR Healthcare: Highly-Promising VR Application in Medical Training and Treatment ............................... 25 3.12 Cloud VR Tourism: New Way to Travel and Promote .............................................................................................. 26 3.13 Cloud VR Real Estate: Enhanced Visual Presentation for Real Estate ..................................................................... 28 3.14 Cloud Social VR: Next-Generation Social Network Platform .................................................................................. 29 3.15 Cloud VR Shopping: the Third Screen in the Era of 'New Retail' Enhances Consumer Experience ........................ 31 3.16 Cloud VR Military: Immersive Military Simulation to Improve Training Efficiency .................................................