MPAA-2018年全球电影主题报告（英文）-2019.4-55页.pdf

THEMEREPORTA comprehensive analysis and survey of the theatrical and home entertainment market environment (THEME) for 2018.每日免费阅读行业报告1、每日星球内分享10+精品报告；2、不定时分享国际投行报告，脱水研报等；3、行业报告均为公开内容，版权归原作者所有，星球仅分享内部学习。扫描右侧二维码即刻加入【行业报告（免费） 】星球（此页只为更多需要行业报告的朋友提供便利，希望不会影响您的阅读，谢谢理解！）THEMEREPORTTABLE OFCONTENTSChairman’s Letter03Research Note04Executive Summary05Theatrical: Global07Theatrical: U.S./Canada14Theatrical Demographics23Home Entertainment: Global29Home Entertainment: U.S. 32Home Viewing Demographics40Total Theatrical & Home Entertainment44Appendix47•••3THEMEREPORTChairman’s LetterChairman’s LetterA NOTE FROM THE RESEARCH TEAM4THEMEREPORTResearch NoteResearch Note5THEMEREPORTExecutive SummarySummaryTOTAL THEATRICAL & HOME ENTERTAINMENT••THEATRICAL••••HOME ENTERTAINMENT••6THEMEREPORTExecutive SummarySummaryHOME ENTERTAINMENT (CONT’D)••THEMEREPORTTHEATRICAL:GLOBAL8THEMEREPORTGlobal Box OfficeGlobal Box Office9THEMEREPORTInternational Box OfficeInternational Box Office10THEMEREPORTTop International Box Office MarketsTop International Box Office Markets11THEMEREPORTGlobal 3D Box OfficeGlobal 3D Box Office12THEMEREPORTGlobal Cinema ScreensGlobal Cinema Screens122%13THEMEREPORTGlobal Cinema ScreensGlobal Cinema ScreensTHEMEREPORTTHEATRICAL:U.S./CANADA15THEMEREPORTU.S./Canada Box Office & AdmissionsU.S./Canada Box Office & Admissions16THEMEREPORTU.S./Canada AdmissionsU.S./Canada Admissions17THEMEREPORTFilms Rated & ReleasedFilms Rated & Released18THEMEREPORTFilms ProducedFilm Production19THEMEREPORTTop 25 FilmsTop 25 Films20THEMEREPORTTop Film Demographics by GenderTop Film Demographics by Gender21THEMEREPORTTop Film Demographics by EthnicityTop Film Demographics by Ethnicity22THEMEREPORTU.S. Cinema ScreensU.S. Cinema ScreensTHEMEREPORTTHEATRICALDEMOGRAPHICS24THEMEREPORTTheatrical Attendance DemographicsAttendance Demographics25THEMEREPORTTheatrical Frequent MoviegoersFrequent Moviegoers26THEMEREPORTTheatrical Demographic SharesDemographic Shares27THEMEREPORTTheatrical Per Capita AttendancePer Capita Attendance Comparison28THEMEREPORTTechnology & MoviegoersTechnology & MoviegoersTHEMEREPORTHOMEENTERTAINMENT:GLOBAL30THEMEREPORTGlobal Home EntertainmentGlobal Home Entertainment31THEMEREPORTGlobal Pay TV & Online VideoGlobal Pay TV & Online VideoTHEMEREPORTHOMEENTERTAINMENT:U.S.33THEMEREPORTU.S. Home EntertainmentU.S. Home Entertainment34THEMEREPORTTop 25 Films (Physical)Top 25 Films (Physical)35THEMEREPORTTop 25 Films (Digital)Top 25 Films (Digital)36THEMEREPORTU.S. Online Views & TransactionsU.S. Online Views & Transactions37THEMEREPORTU.S. Pay TV & Online VideoU.S. Pay TV & Online Video38THEMEREPORTAll Movie & TV Show ViewersOriginal Series Production39THEMEREPORTU.S. Average Time Spent with MediaSection TitleTHEMEREPORTHOME VIEWINGDEMOGRAPHICS41THEMEREPORTHome Viewing DemographicsHome Viewing Demographic Summary42THEMEREPORTDemographic Share of Total: Every Day ViewersMovie & TV Viewers Who Watch Every Day43THEMEREPORTAll Movie & TV Show ViewersDemographic Share of Total: All ViewersTHEMEREPORTTOTAL THEATRICAL &HOME ENTERTAINMENT45THEMEREPORTGlobal Theatrical & Home EntertainmentGlobal Home Entertainment46THEMEREPORTU.S. Theatrical & Home EntertainmentU.S. Theatrical and Home EntertainmentTHEMEREPORTAPPENDIX48THEMEREPORTDemographic Survey MethodologyDemographic Survey MethodologyDemographic Survey Methodology••••49THEMEREPORTDemographic Survey MethodologyDemographic Survey Methodology•50THEMEREPORTDemographic Survey MethodologyDemographic Survey Methodology•51THEMEREPORTDemographic Survey MethodologyDemographic Survey Methodology••52THEMEREPORTDemographic Survey MethodologyDemographic Survey MethodologySubgroupAdjusted* Error RangeAll adults+/- 1.2 percentage pointsChildren 2-17+/- 1.6 percentage pointsAges 2-11+/- 2.0 percentage pointsAges 12-17+/- 2.8 percentage pointsAges 18-24+/- 3.7 percentage pointsAges 25-39+/- 2.2 percentage pointsAges 40-49+/- 3.0 percentage pointsAges 50-59+/- 2.9 percentage pointsAges 60++/- 2.5 percentage pointsWhite, non-Hispanic+/- 1.2 percentage pointsBlack, non-Hispanic+/- 3.1 percentage pointsAsian/Other, non-Hispanic+/- 3.4 percentage pointsHispanic (any race)+/- 2.7 percentage pointsAsian, non-Hispanic+/- 4.6 percentage pointsOther, non-Hispanic excluding Asian+/- 5.0 percentage points<25K HH income+/- 2.5 percentage points25K-<50K HH income+/- 1.9 percentage points50K-<75K HH income+/- 2.3 percentage points75K+ HH income+/- 1.5 percentage pointsMale+/- 1.4 percentage pointsFemale+/- 1.4 percentage points53THEMEREPORTTop Films Demographic Methodology Top Films Demographic MethodologyTop Films Demographic Methodology••••••54THEMEREPORTAverage Time Spent Per Day Methodology Average Time Spent Per Day MethodologyAverage Time Spent per Day with Major Media Methodology••••••••Photo CreditsABOUT THE MPAAThe Motion Picture Association of America, Inc. (MPAA) serves as the voice and advocate of theAmerican motion picture, home video and television industries. Its members include...