Edison-2019年美国网络数字报告（英文）-2019.3-62页.pdf

T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDialThe Infinite Dial 2019#InfiniteDial每日免费阅读行业报告1、每日星球内分享10+精品报告；2、不定时分享国际投行报告，脱水研报等；3、行业报告均为公开内容，版权归原作者所有，星球仅分享内部学习。扫描右侧二维码即刻加入【行业报告（免费） 】星球（此页只为更多需要行业报告的朋友提供便利，希望不会影响您的阅读，谢谢理解！）T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDialStudy Overview‣ The Infinite Dial is the longest-running survey of digital media consumer behavior in America‣ The annual reports in this series have covered a wide range of digital media and topics since 1998‣ The Infinite Dial tracks mobile behaviors, internet audio, podcasting, social media, smart speakers and moreT H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDialStudy Methodology‣ In January/February 2019, Edison Research conducted a national telephone survey of 1500 people aged 12 and older, using randomdigit dialing techniques to both cell phones and landlines‣ Survey offered in both English and Spanish ‣ Data weighted to national 12+ U.S. population figuresT H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDialSocial MediaT H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial1021445357636670778077792008*2009*2010*2011*2012*2013201420152016201720182019Social Media Usage* 2 0 0 8 - 2 0 1 2 : E V E R U S E F A C E B O O K , T W I T T E R , O R L I N K E D I N% U S I N G S O C I A L M E D I AEstimated223 MillionTOTAL U.S. POPULATION 12+T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDialSocial Media Brand Awareness95889082705894878783695896939287726454FacebookInstagramTwitterSnapchatPinterestLinkedInWhatsApp201720182019TOTAL U.S . POPULATION 12+% A W A R E O F S O C I A L M E D I A B R A N DT H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDialSocial Media Brand Usage67343029222362363131222161393131221918FacebookInstagramPinterestSnapchatLinkedInTwitterWhatsApp201720182019TOTAL U.S . POPULATION 12+% U S I N G S O C I A L M E D I A B R A N DT H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial81841515458586264676261200820092010201120122013201420152016201720182019Facebook UsageTOTAL U.S. POPULATION 12+% U S I N G F A C E B O O KEstimated172 MillionT H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDialThere are an estimatedfewer Facebook users in the U.S. today than in 2017T H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDialFacebook Usage797249676949626953Age 12-34Age 35-54Age 55+201720182019% U S I N G F A C E B O O KU.S. POPULATIONT H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial82 Million12-34 year olds in the U.S. used Facebook in 2017Estimated65 Million12-34 year olds in the U.S. use Facebook todayEstimatedT H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDialSocial Media Brand Usage (Age 12-34)79643662362367622862361962662962312123FacebookInstagramTwitterSnapchatPinterestLinkedInWhatsApp201720182019U.S. POPULATION% U S I N G S O C I A L M E D I A B R A N DT H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial65626257527791216489141354555453551514127920152016201720182019Social Media Brand Used Most OftenBASE: U.S. AGE 12 + SOCIAL M ED IA USERSO T H E RT H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial58291526928316691020152019Social Media Brand Used Most Often (Age 12-34)BASE: U.S. SOCIAL MED IA USERSO T H E RT H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDialMedia & TechnologyT H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial101431445361717681838420092010201120122013201420152016201720182019Smartphone OwnershipTOTAL U.S. POPULATION 12+% O W N I N G A S M A R T P H O N EEstimated237 MillionT H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial293949515350562013201420152016201720182019Tablet OwnershipTOTAL U.S . POPULATION 12+% O W N I N G A T A B L E TEstimated158 MillionT H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial697579201720182019Smart Speaker AwarenessTOTAL U.S. POPULATION 12+% A W A R E O F A N Y S M A R T S P E A K E R B R A N DEstimated223 MillionT H E I N F I N I T E D I A L © 2 0 1 9 E D I S O N R E S E A R C H A N D T R I T O N D I G I T A L#InfiniteDial71823...