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To the extent permitted by applicable law, Visa shall not be liable to a client or any third party for any damages under any theory of law, including, without limitation, any special, consequential, incidental or punitive damages, nor any damages for loss of business profits, business interruption, loss of business information, or other monetary loss, even if advised of the possibility of such damages.ALL BRAND NAMES AND LOGOS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS, ARE USED FOR IDENTIFICATION PURPOSES ONLY, AND DO NOT IMPLY PRODUCT ENDORSEMENT OR AFFILIATION WITH VISACONTENTSForeword .............................................................Building Cashless Societies ............................. Retail in Southeast Asia .................................... • Shift from Bricks to Clicks • The Online Experience The On-demand Economy .............................. • On-demand categories • Impact on adoption of mobile payment 46-89-1617-2122-3030The Mobile Internet ............................................ • Digital commerce • Mobile banking in Southeast Asia • Alternative payment methods References ............................................................FOREWORD A NEW WORLD ORDER WHERE CONSUMER EXPERIENCE WILL TAKE CENTRE-STAGEThe number of digital consumers in Southeast Asia has reached a staggering 200 million, representing a US$50 billion digital economy1. This colossal growth presents an opportunity for a new form of consumerism, one where the consumer experience is of utmost importance.The way we shop and pay for our purchases is evolving at great pace. The influx of technology and innovation has rewritten the rules of engagement in commerce. To understand more about these changes and how consumers are thinking about payments, we’re pleased to present findings from this, our fourth annual Visa Consumer Payment Attitudes Survey2.In Southeast Asia, approximately eight in 10 respondents say they shop online at least once a month and more than six in 10 express interest to shop via social media platforms. Similarly, visiting a physical bank to make a transaction is now regarded as time-consuming and less preferable to going online or using a mobile banking app. Eighty-three per cent of respondents access banking services online and seventy per cent say they use mobile banking at least once a week2.These changes across the banking and retail landscape are contributing to Visa’s evolution. In the same way that consumers have embraced digital technologies, so has the payments industry.At Visa, we are continually innovating our products, systems and services to deliver enhanced capabilities that will satisfy the demands of the digitally-engaged consumer. The future of retail and banking will be intimately tied to how we can support our partners to deliver seamless consumer experiences.We need to be able to make payments anytime, anywhere, on any device or form factor, both seamlessly and securely. The consumer experience is central to this vision and at Visa we’re focused on extending the reach and value of electronic payments in ways that can transform and improve the consumer experience in the digitally connected world. We hope this report will serve as a guide to the evolving payment needs of consumers in the new digital economy in Southeast Asia.1 Bain & Company released its digital report “Digital Acceleration in Southeast Asia: Navigating Tectonic Shifts” on 19 May 2017. The report is based on a survey of 2,400 consumers in six major Southeast Asian countries (Singapore, Malaysia, Thailand, Indonesia, Philippines, and Vietnam).2 The 4th Consumer Payment Attitudes Survey was commissioned by Visa and car...
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