埃森哲-科技愿景2019（英文）-2019.2-96页.pdf

The Post-Digital Era is Upon Us ARE YOU READY FOR WHAT’S NEXT?Accenture Technology Vision 2019每日免费阅读行业报告1、每日星球内分享10+精品报告；2、不定时分享国际投行报告，脱水研报等；3、行业报告均为公开内容，版权归原作者所有，星球仅分享内部学习。扫描右侧二维码即刻加入【行业报告（免费） 】星球（此页只为更多需要行业报告的朋友提供便利，希望不会影响您的阅读，谢谢理解！）Persistent change, challenged assumptions, and disruption are now the norm, rather than the exception, in business and society. And these indicators will only accelerate and multiply as we progress into the future. The lightning-speed of change, driven by technology, is taking us from the digital age toward a new reality, one we call the post-digital world.The Accenture Technology Vision 2019 lays out the inarguably bold and complex path that businesses will encounter in the coming years, as digital continues to take hold and the next wave of powerful technologies ushers in a new era.First let’s look at what is happening today to see where we are headed: everything is becoming digital. Organizations are making enormous strides and realizing the benefits of new digital business models and processes. We see examples of this everywhere—in how people shop, work, learn, communicate, decide, respond and even elect leaders. Now enterprises are at a crucial turning point. Digital is indeed important, but now it is simply the price of admission for doing business, especially as technologies have swiftly evolved people’s expectations and behaviors. The next epic disruption is coming, and our Tech Vision provides a glimpse of this future, along with insights on how to steer your organization toward continued success.Here is the good news: the post-digital era offers tremendous opportunities and value for business if enterprises proceed responsibly and strengthen trust. The power of cloud and artificial intelligence will continue to advance. When combined with technologies such as distributed ledger, extended reality, and quantum computing, they will reshape not only the business sphere, but also the relationships with individuals—customers, employees and ecosystem partners—that are critical to future growth.As you explore Accenture Technology Vision 2019, think ahead to this new reality with us, and decide how your organization will get ready for what the post-digital world will bring.Thank you,FOREWORDAs every business does indeed become a digital business… what is next?Paul Daugherty, Chief Technology & Innovation OfficerMarc Carrel-Billiard, Senior Managing Director, Accenture Labs and Extended RealityTECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US2#TECHVISION2019Introduction � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 4Trend 1: DARQ Power: Understanding the DNA of DARQ . . . . . . . . . . . . . . . . . . . . . . . 16Trend 2: Get to Know Me: Unlock unique consumers and unique opportunities . . . . . . .29Trend 3: Human+ Worker: Change the workplace or hinder the workforce . . . . . . . . . . 44Trend 4: Secure US to Secure ME: Enterprises are not victims, they’re vectors . . . . . . . . . . . . . . .59Trend 5: MyMarkets: Meet consumers’ needs at the speed of now . . . . . . . . . . . . .73Research Methodology � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �85Survey Demographics � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 87 References � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � �� 88CONTENTSTECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US3#TECHVISION2019IntroductionCompanies are taking their first steps in a new world—one that tailors itself to fit every moment� It’s a world where products, services, and even people’s surroundings are customized, and where businesses cater to the individual in every aspect of their lives, shaping the very realities they live in� The Post-Digital Era is Upon Us. ARE YOU READY FOR WHAT’S NEXT? Japan’s biggest e-commerce company, Zozotown, is delivering “custom fast fashion.” Its skintight spandex Zozosuits pair with the company’s app to take customers’ exact measurements; custom-tailored pieces from Zozotown’s in-house clothing line arrive in as few as 10 days.1Gillette is catering to individual preferences in health and beauty, partnering with 3D printing startup Formlabs to offer customized razor designs.2 Consumers create their personalized product through the company’s website; the digitally-personalized design is then physically printed and assembled, to be shipped directly to their door.TECHNOLOGY VISION 2019 THE POST-DIGITAL ERA IS UPON US4#TECHVISION20194And customizing for the individual doesn’t necessarily require Zozosuits or direct design input. Sam’s Club developed an app that uses machine learning and data about customers’ past purchases to auto-fill their shopping lists, and plans to add a navigation feature, which will show optimized routes through the store to each item on that list.3,4 Virgin Hotels greets its guests with a cocktail of their choice and a minibar stocked with their favorites, thanks to a digit...