2017年微信经济社会影响力研究.pdf

WeChat Economic and Social Impact Report 2017April 2018Build an Innovative Community of Shared Ecosystem and Foster New Drivers of Econom-ic GrowthChina Academy of Informa-tion and Communications TechnologyIndustry and Planning Re-search Institute012Ⅰ308111.2 Support employment121.3 Improve digital ecosystem 141.4 Accelerate overseas market layout1.1 Greatly stimulate information consumption203.1 Popularize digital dividend223.2 Promote smart life233.3 Deepen sharing philosophy New era of WeChat digital economyWeChat impact mechanismBuild a digital life for usersWeChat Economic and Social Impact Report 2017 4526284.2 Develop smart healthcare304.3 Promote smart education314.4 Expand inclusive finance4.1 Build smart transportation38425.2 Support precision poverty alleviation445.3 Jointly safeguard cybersecurity5.1 Render government services648496.2 Promote social welfare charity506.3 Protect intellectual property rights6.1 Foster positive energy32344.6 Foster smart retail364.7 Boost collaborative manufacturing4.5 Cultivate social e-commerce02Facilitate industrial transformation and upgradingAssist the government in wellbeing servicesFulfill corporate social responsibilityContents03Wexin and WeChat consolidated monthly active users exceeded one billion. A total of 580,000 mini programs were put online, embracing 170 million active users. Enterprises registered at WeChat at Work surpassed 1.5 million with 30 million active users.Scale up connection and create an innovative digital ecosystemIn 2017, WeChat-driven information consumption reached RMB 209.7 billion, an average annual growth of over 30% from 2014 onwards, representing 4.7% of China's total information consumption.Stimulate information consumption and unleash domestic demand potentialWeChat accounted for 34% of the total data traffic of users drove RMB 191.1 billion of traffic data consumption, a 2.2-fold growth from the 2014 level.Increase traffic data consumption and facilitate faster and more affordable Internet connectionWeChat drove RMB 333.9 billion traditional consumption, covering travel, food, shopping, hotel, tourism and etc, by integrating Internet, artificial intelligence, and big data technologies with the real economy.Extend consumption contexts and fuel consump-tion upgradingIn 2017, 97.6% of users believed that WeChat has fostered positive energy.Uphold the mission and foster positive energyWeChat Economic and Social Impact Report 2017 WeChat contributed the employment of 20.3 million persons in 2017, more than doubled as compared with 2014, of which 4.96 million per-sons were employed directly and 15.34 million indirectly.04Create job opportunities and support entrepre-neurship and employmentWeChat Pay cross-border business has landed 20 overseas coun-tries and regions and supported 12 foreign currencies for settling a wide range of services, such as shopping, hotel and food.Encourage "going-out" to accelerate overseas deploymentRelying on a sound community of share digital ecosystem, WeChat integrates deeply with key industries, such as transportation, medical care, education, finance, e-commerce, retail, and manufacturing, to improve their operational efficiency and reduce operational costs.Integrate with the real economy and facilitate in-dustrial upgrading88% of government agencies believed that WeChat strengthens policy publicity; 70.2% considered it beneficial for communication with the people; 69% thought that WeChat functions in public services benefiting the people. More than 27% of users have followed the offi-cial accounts of city services and even more prefer WeChat for access to government services, education and medical services. WeChat City Services encompass 9,930 specific services covering 362 cities in 31 provinces.Innovate governance measures to serve wellbe-ing servicesOf users over 60 years of age, one-third spent more than 80% of the traffic on WeChat and nearly half on WeChat Pay. The average usage rate of WeChat Pay in major contexts exceeded 35%, about 20 per-centage points higher as compared with 2016. The rate reached 76% and 53% respectively when it comes to supermarkets & convenience stores and food & beverage consumption.Popularize digital dividend to create a better lifeMain ConclusionsA total of 5,559 villages in 16 provinces have signed onto WeCounty with 1.63 million of real-name registered villagers, presenting 1.5 million times of interactions. Support precision poverty alleviation and drive rural revitalizationIn 2017, the WeChat Rumor Rebuttal Center punished about 180,000 official accounts and published more than 40 lists of rumors on mo-ments, which were cumulatively disseminated over 45 million times on the entire platform.Jointly safeguard cybersecurity to ensure a clean cyberspaceIn 2017, 40.3% of users donated for charity through WeChat, nearly a two-fold increase compared with 2015.Muster charity resources to promote social wel-fareWeChat Economic and Social Impact Report 2017 050607WeChat...