www.newswhip.comEverything you need to know about Gen Z content for 2019Key trends and tactics for creating content for Gen Znewswhip.comMove over Millennials, Gen Z’s hereThere are roughly 60 million teens in the U.S. alone, and they have $44 billion in annual buying power. That’s expected to be $200 billion with their influence on what their parents buy. This generation is already distinctly different from Millennials; what they engage with is often a representation of themselves, their values, and their expectations. We turned to the data to learn more. Using NewsWhip Analytics, we studied a year’s worth of social engagement data. We took a sample of outlets that have a large audience of Gen Z consumers. We studied which stories and content were the most viral, to form an estimation of what energizes Gen Z on social. In this report we analyze: • The top articles about Gen Z and other generations • The content trends that captivate Gen Z audiences • Successful tactics for packaging Gen Z content • How top Gen Z publishers are creating winning content Move over Millennials. Publishers and brands are already trying to pinpoint what catches the attention of a generation that hasn’t entirely come of age yet. At ages 3 to 23, Gen Z will comprise 32 percent of the global population of 7.7 billion in 2019, edging ahead of millennials, who will account for 31.5 percent, based on a Bloomberg analysis. To add to that, Gen Z is expected to account for 40 percent of all consumers by 2020.*Data from Bloomberg, Pew Research. 40%The amount of total consumers that Gen Z will account for by 2020. 2newswhip.comThe generationsWhat to know about our perceptions of each generation 3 XDespite our hypothesis, Millennials still drive the majority of social media buzz when compared to the other generations. However, Gen Z is on its way up. The social engagements for articles about Gen Z have increased, as has the number of articles over the past couple of years. In 2016, we tracked 2.1k articles about Gen Z, 4.8k articles in 2017, and now 6.6k in 2018 up to November 12th. The increase has mirrored similar declines for the likes of Gen X and Baby Boomers in social engagements. *Data from NewsWhip Analytics for 2016, 2017, and 2018 YTDThe generations and the buzz they generateMillennialGen ZGen XBaby Boomer2,9457,6432,11780,193 2,427 2,845 4,824 84,792 1,839 3,140 6,673 76,94520172018 to date2016MillennialGen ZGen XBaby boomer569,119745,046225,15127,285,492 379,516 2,937,652 428,684 30,128,480 508,755 1,144,220 1,987,292 24,602,519# of articles about each generation# of Facebook engagementsnewswhip.com XThere is a considerable amount of competition across the four generations. When we looked at the top content around these generations, many of the top stories pitted the generations against one another or made comparisons. Across all four, some of the recurring top themes were quizzes and inside jokes meant for that generation. There were a lot of derogatory stories for the generations. Baby boomers were depicted as out-of-touch and socially tone-deaf, while Millennials were portrayed as being ignorant and vapid. Along with these, however, there were plenty of interesting studies on each generation, for a variety of topics. On the next slide, we compared Millennials and Gen Z even further, with the top ten articles referencing the two generations. While some of the top articles about Millennials were about their impact on certain industries, Gen Z’s top articles have to do with much wider cultural shifts. newswhip.com*Data from NewsWhip Analytics for Jan 1 - Nov 12, 2018.The generations and the buzz they generateWEBSITEHEADLINETOTALTIME.COMHow Baby Boomers Broke America55,031CNBC.COMGeneration X — not millennials — is changing the nature of work258,556NYTIMES.COMOpinion | Go Ahead, Millennials, Destroy Us435,861HUFFINGTONPOST.COMThe March For Our Lives Is Proof That Generation Z Can't Be Stopped88,946Top articles about each generation, ranked by Facebook engagementsnewswhip.comGen Z vs. Millennials: Top articles by Facebook engagements 6SITEHEADLINETOTALPLURALIST.COMMillennial Couple Bikes Through ISIS Territory to Prove ‘Humans Are Kind’ and Gets Killed706,474NYTIMES.COMOpinion | Go Ahead, Millennials, Destroy Us435,861STANDARD.CO.UKMilkmen return to London as millennials bid to cut plastic waste409,064CBSNEWS.COM4 in 10 millennials don't know 6 million Jews were killed in Holocaust, study shows374,098MSN.COMToys R Us blames bankruptcy on millennials not having kids311,511SITEHEADLINETOTALYOUCANTBREAKME.COGeneration Z is Snorting Condoms and Pulling them Back Out the Throat249,187HUFFINGTONPOST.COMThe March For Our Lives Is Proof That Generation Z Can't Be Stopped88,946VICE.COMGeneration Z Is Skipping College for Trade School81,381NPR.ORGAmericans Are A Lonely Lot, And Young People Bear The Heaviest Burden71,609ABC.NET.AUAmerican history suggests Centennials could turn the tide on the NRA54,910Top articles about MillennialsTop arti...
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