GSMA-2019年手机性别鸿沟报告（英文）-2019.3-52页.pdf

Connected WomenThe Mobile Gender Gap Report 2019Copyright © 2019 GSM Association每日免费阅读行业报告1、每日星球内分享10+精品报告；2、不定时分享国际投行报告，脱水研报等；3、行业报告均为公开内容，版权归原作者所有，星球仅分享内部学习。扫描右侧二维码即刻加入【行业报告（免费） 】星球（此页只为更多需要行业报告的朋友提供便利，希望不会影响您的阅读，谢谢理解！）GSMA CONNECTED WOMEN – THE MOBILE GENDER GAP REPORT 2019The GSMA represents the interests of mobile operators worldwide, uniting more than 750 operators with over 350 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces the industry-leading MWC events held annually in Barcelona, Los Angeles and Shanghai, as well as the Mobile 360 Series of regional conferences. For more information, please visit the GSMA corporate website www.gsma.comFollow the GSMA on Twitter: @GSMAGSMA Intelligence is the definitive source of global mobile operator data, analysis and forecasts, and publisher of authoritative industry reports and research. Our data covers every operator group, network and MVNO in every country worldwide — from Afghanistan to Zimbabwe. It is the most accurate and complete set of industry metrics available, comprising tens of millions of individual data points, updated daily. GSMA Intelligence is relied on by leading operators, vendors, regulators, financial institutions and third-party industry players, to support strategic decision-making and long-term investment planning. The data is used as an industry reference point and is frequently cited by the media and by the industry itself. Our team of analysts and experts produce regular thought-leading research reports across a range of industry topics. www.gsmaintelligence.com info@gsmaintelligence.comGSMA IntelligenceThe GSMA Connected Women Programme works with mobile operators and their partners to address the barriers to women accessing and using mobile internet and mobile money services. Connected Women aims to reduce the gender gap in mobile internet and mobile money services and unlock significant commercial opportunities for the mobile industry and socio-economic benefits for women. For more information, please visit www.gsma.com/connectedwomenGSMA Connected WomenPublished February 2019 At Ipsos we are passionately curious about people, markets, brands and society. We deliver information and analysis that makes our complex world easier and faster to navigate and inspires our clients to make smarter decisions. With a strong presence in 88 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programmes in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research professionals.https://www.ipsos.comOn this study, Ipsos worked with the GSMA as a fieldwork partner and as such, is not responsible for the analysis or conclusions outlined in this report.Author: Oliver Rowntree GSMA Contributors: Kalvin Bahia, Helen Croxson, Anne Delaporte, Michael Meyer, Matthew Shanahan, Claire SibthorpeThe GSMA Connected Women team would also like to thank the following organisations who generously shared their insights, expertise and data to inform this report, including: LIRNEAsia, Pew Research Centre, Research ICT Africa, VKThis material has been funded by UK aid from the UK government; however the views expressed do not necessarily reflect the UK government’s official policies.This document has been financed by the Swedish International Development Cooperation Agency, Sida. Sida does not necessarily share the views expressed in this material. Responsibility for its contents rests entirely with the author.GSMA CONNECTED WOMEN – THE MOBILE GENDER GAP REPORT 2019CONTENTS1. Introduction 22. Key findings 33. Sizing the mobile gender gap 84. The challenge of connecting the unconnected 175. Beyond access: The gender gap in mobile usage and spending 326. The benefits of closing the mobile gender gap 367. Recommendations 39Appendix 1: Methodology 43Appendix 2: Full data tables 472GSMA CONNECTED WOMEN – THE MOBILE GENDER GAP REPORT 20191. This categorisation is based on the World Bank’s country classification and includes countries the World Bank classifies as low-income, lower-middle income and upper-middle income.2. GSMA Intelligence, Q4 20183. For consistency of analysis, Argentina is included in these 18 countries despite having been classified as High Income by the World Bank in 2018. When results from LMICs are discussed throughout this report, Argentina is included.4. This study drew on reports and data from organisations including After Access, Gallup, Pew Global Attitudes and Trends, Intermedia, Alliance for Affordable Internet, Harvard Kennedy School Evidence for Policy Design and others. Recent growth in the mobile industry has driven an unprecedented increase in digital inclusion in low- and middle-income countries (LMICs).1 Since 2014, mobile operators have connected 700 million new subscribers and another billion...