*Data references on page 31State of the mobile web2019Africa in focuswww.opera.com23State of the mobile web 2019 #SMWAfricaLeading the digital transformation in AfricaContentPage 18Mobile data savingsPage 20Data savings impacts value of dataPage 22Opera News - The number one news appPage 24From zero to 20 million usersPage 25The leading news appsPage 28Media consumptionpatterns in Opera NewsPage 29Fast growing video consumptionPage 30AfterwordPage 31ReferencesPage 5ForewordPage 6 Key numbersPage 8Africa - Rapid DigitalizationPage 9Fast growing - Opera apps in AfricaPage 10Transition towards smartphonesPage 12Trends in apps and media usagePage 13Everyday media habitsPage 14Social media and browsingPage 16More than 30 minutes of daily browsing with Opera Mini www.opera.com45State of the mobile web 2019 #SMWAfricaIn this report we take a closer look at the usage and reasons why more than 100 million Africans choose Opera. Moreover, we look at the growth of our browsers and standalone news application, the trends for video consumption in Africa, access to social media, and we explain how data savings in our products saved Opera users in Africa almost $100 million USD in 2018. ForewordFor more than 20 years, Opera has been providing people around the world with fast and smart browsers. Today, Opera has moved beyond being a browser developer. Our mobile apps and AI news services accompany more than 350 million people from all around the world on their daily lives. In our State of Mobile Web 2019 report, we take a detailed look at the African region. Opera was the first browsers that brought the full Internet experience to mobile phones. Today, Opera is leading the exciting digital revolution in Africa, with a fast growing user base, and we are now also expanding also beyond doing web browsers. In the first quarter of 2019 there were well nearly 120 million people across Africa who choose Opera’s applications in their everyday lives. Currently, one in five Africans use the Opera mobile browsers, spending more than 30 minutes browsing every day. In countries such as Nigeria and Kenya, Opera is the browser of choice for every second mobile internet user. We are thankful that people choose Opera, instead of the browsers that come preinstalled on their devices. We believe this is because our products are unique and tailored to carefully address people’s needs.Jørgen ArnesenGlobal Head of Marketing and Distribution at Operawww.opera.com67State of the mobile web 2019 #SMWAfrica350million119million30 +minutes26%YoY Growth40 %growth100.000.000 USD20 +million150millionMAU of Opera products worldwide Q1 2019.Monthly active users of Opera products in Africa.Opera Mini users in Africa spend 30+ minutes on daily browsing by the end of Q1-2019. Total user base of apps in Africa grew by more than 25% in YoY comparison.High end browser Opera for Android, grew its user base by 40% in Africa as of Q1-2019. In the top 20 African countries people saved an estimate of $100 million USD in mobile data by using Opera products in 2018.More than 20+ million in Opera News standalone news app in Africa.Users of Opera Newsservice globally.The new standard: The Opera Browser, with more speed and privacy. Free for Mobile, Mac, PC and with a built-in VPN, ad blocker, and crypto wallet.Opera Mini is one of the world’s most popular and efficient mobile browsers available, featuring a built-in ad blocker, data savings, and news feed.The fastest growing news app in Africa. Get fast news and watch trending videos in Instaclips, while saving data with AI currated content.Spotlight – Africa and globalwww.opera.com89State of the mobile web 2019 #SMWAfrica1, 2, 3, 4 5, data references on page 31Africa is a region set for a rapid digital expansion. The 2019 Digital report by WeAreSocial, names a total of 437 million African internet users across the continent1. The report also shows that as for the full year of 2018, a total of 38 million Africans became new internet users and are now able to explore the web. The same report shows that internet usage throughout mobile devices is on high demand among Africans. From January 2018 to January 2019, a total of 51 million people got a new mobile subscription. Additionally, another report from GSM from 2018, forecasts that by 2025, Africa will get 300 million new internet users2.Opera is growing its user base in this expanding market. From the first quarter of 2018 to the same period in 2019, Opera grew its mobile user base in Africa by 26%. This represents a total of 25 million incremental monthly active users (MAU) across browser applications and stand alone news app in the African region. The fact that Opera applications have a growth rate two times higher than new internet users in Africa is partly attributed to the relevance and popularity of the Opera brand among Africans. Recent surveys conducted in 2019 in South Africa3, Kenya4 and Nigeria5, show that eight out of ten internet users in these countries rec...
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