Vodafone-2019年全球趋势晴雨表（英文）-2019.1-48页.pdf

C2 GeneralYour success in times of changeOur Global Trends Barometer 2019每日免费阅读行业报告1、每日星球内分享10+精品报告；2、不定时分享国际投行报告，脱水研报等；3、行业报告均为公开内容，版权归原作者所有，星球仅分享内部学习。扫描右侧二维码即刻加入【行业报告（免费） 】星球（此页只为更多需要行业报告的朋友提供便利，希望不会影响您的阅读，谢谢理解！）C2 General1Iris MeijerChief Marketing Officer, Vodafone Business“Creating a shared future in a fractured world.” This was the title of the annual meeting at Davos, a congregation of global and business leaders hosted by the World Economic Forum. At first glance a fractured world might sound accurate, as confidence in traditional organisations drops and technology challenges business models across the world.Yet amongst this uncertainty, we at Vodafone believe that there is immense opportunity for our people and our customers. That this shared, connected future is something to be excited about.That is why we have published the Global Trends Barometer 2019, which primarily allows us to better understand our customers’ needs and the challenges they face. Our market insight professionals reached out to over 1,700 businesses, industry analysts, global consultancies, futurologists and more to establish what is really driving decision making in the digital age.The study has identified four trends which will shape the narrative of the coming year. By combining expert insight with political, business and economic thought leaders, it also recommends some ways in which you can embrace these changes to the benefit of your business.We invite you to consider how these trends are unfolding in your area, and where we can work with you to co-create this shared future; moving ahead together.Vodafone Trends Barometer 2019C2 GeneralUnderstanding the opportunities and threats that the future will bring is of great importance to businesses.In research carried out by Vodafone the importance of future trends was clear:•Almost all businesses (93%) which took part in Vodafone’s study think that understanding and responding to new trends is vital to their organisation’s future success.•Businesses told Vodafone that an understanding of trends allows them to better meet customer needs (67%), make the right business decisions (62%) and react quicker to change (60%).2Based on extensive primary market research of business customers, thought leadership reports from industry analysts, global consultancies, vendors, futurologists and more, Vodafone has produced the 2019 Vodafone Trends Barometer. Vodafone has identified the following four key trends for businesses: 1.In a digital world, trust is king•In an uncertain world of shifting loyalties, trustworthiness has become a valuable commodity. In this context, trustworthiness is defined by keeping data safe and being transparent with the use of data. 2.Prioritising ethics is central to winning the competitive race•The world is starting to recognise the correlation between profit and purpose.3.A balance is being struck between humans and machines•Business management is learning to balance the skills provided by humans versus efficiencies provided by AI.4.Disruption is placing a renewed focus on customer centricity•Businesses need to push themselves to stay ahead of changing customer needs in a volatile market.Vodafone Trends Barometer 2019Executive SummaryC2 GeneralGlobal consultanciesBusiness school leadersPolitical & economic thoughtleadersDesk researchJournalistsSocialmediaIndustry analystsTechnologysubject expertsTrends specialistsThinktanksPrimary business researchVodafone’sthought leaders3Vodafone Trends Barometer Vodafone Trends Barometer 2019Building the BarometerThe Vodafone Trends Barometer is founded on industry-wide research, expert opinion and data. The trends in this document are based on:•Vodafone’s extensive primary market research of business customers;•1,733 online surveys across 10 markets* with business of many shapes, sizes and verticals were covered.•20 qualitative depth interviews with business leaders representing SoHo, SMEs and Corporates.•Thought leadership reports from industry analysts, global consultancies, vendors, business school leaders, thinktanks and more; and•Interviews of Vodafone’s own thought leaders, each of who carry decades of business experienceVodafone’s Customer and Market Insight team analysed these many sources, drawing and extrapolating themes and business needs to produce the 2019 Vodafone Trends Barometer.* See Appendix for full detailsC2 GeneralBusinesses need to push themselves to stay ahead of changing customer needs in a volatile market.Business management is learning to balance the skills provided by humans versus efficiencies provided by AI.The world is starting to recognise the correlation between profit and purpose.In an uncertain world of shifting loyalties, trustworthiness has become a valuable commodity. 44123Disruption is putting people –customers and employees – at the heart of the business.In a digital world, trust is kingPrioritising ethics is central to winning the competitive raceA balance is being struck between humans...