BRAND VALUATION SERIES $8,740mil-19%$15,933mil-3%$10,946mil-8%$7,631mil-18%$7,045mil-1%$6,740mil-23%$4,694mil-10%$3,058mil-13%$2,740mil46%$2,212mil-17%Total value of Australian Top 40 Brands in 2019$ - (US$m)% - Change Since 2018140Total value of the Australian Top 40Brands in 2019US$96,783 millionChange since 2018:-5%#7out of 80 countriesTo find out more about BEST COUNTRIES visit:https://www.usnews.com/news/best-countriesCategory Breakdown$ - Sector Brand Value 2019 ($m) | % - of 2019 rankingFast Food$429mil1%Airlines$1,446mil1%Entertainment$1,267mil1%Payments$1,152mil1%Telecom Providers$12,964mil13%Alcohol$1,971mil2%Energy$3,913mil4%Logistics$3,356mil3%Banks$45,706mil47%Insurance$2,959mil3%Gambling$3,109mil3%Retail$18,171mil19%Food$341mil1%Most Trusted Brands in the 2019 Top 40Trust Score144135128125119118137126123Brands New to BrandZ Ranking 2019$ - Change Since 2018 | # - 2019 Rank$1,152mil#20$1,069mil#21$561mil#30$1,865mil#12$1,162mil#19$801mil#24$423mil#34$1,747mil#14Top Risers% - Brand value 2019 vs 20185%7%46%9%8%115Top 10 most creative brands in the Australian Top 40Creativity Score116110114111107105103109116123546782021222324252627283029$8,740mil-19%$15,933mil-3%$10,946mil-8%$7,631mil-18%$7,045mil-1%$6,740mil-23%$4,694mil-10%$3,058mil-13%$2,740mil46%$2,212mil-17%Total value of Australian Top 40 Brands in 2019$ - (US$m)% - Change Since 2018140Total value of the Australian Top 40Brands in 2019US$96,783 millionChange since 2018:-5%#7out of 80 countriesTo find out more about BEST COUNTRIES visit:https://www.usnews.com/news/best-countriesCategory Breakdown$ - Sector Brand Value 2019 ($m) | % - of 2019 rankingFast Food$429mil1%Airlines$1,446mil1%Entertainment$1,267mil1%Payments$1,152mil1%Telecom Providers$12,964mil13%Alcohol$1,971mil2%Energy$3,913mil4%Logistics$3,356mil3%Banks$45,706mil47%Insurance$2,959mil3%Gambling$3,109mil3%Retail$18,171mil19%Food$341mil1%Most Trusted Brands in the 2019 Top 40Trust Score144135128125119118137126123Brands New to BrandZ Ranking 2019$ - Change Since 2018 | # - 2019 Rank$1,152mil#20$1,069mil#21$561mil#30$1,865mil#12$1,162mil#19$801mil#24$423mil#34$1,747mil#14Top Risers% - Brand value 2019 vs 20185%7%46%9%8%115Top 10 most creative brands in the Australian Top 40Creativity Score11611011411110710510310911691012131415161718191131394032363534333837Section 01 Introduction The Honest Truth 08Highlights 2019 10Politics & Economy 14Banking: An Industry in the Dock 16Cross-Category Trends 18Key Takeaways 20Economy & Demographics 24Media 26Brand Value 28Brand Value by Category 30The Value of Trust 34Brand Health 40Banks and Brands 46Innovation, Creativity, Value 50Section 02 Thought Leadership & Brand Building Embrace the Feels 56 Daye Moffit, LandorTangible, Real, Felt 58 Allison Tilling, VMLY&RThat’s Incredible! 59 Richard Brett, oprThe Paradox of Purpose 60 Dennis Wong, KantarGot a Moment? 62 Jake Pilgrim, KantarMaking it Count 64 Snezna Kerekovic, PPRUsing Smarter Data 66 John Cucka, KantarThe Rise and Fall of 68 Owned Asset Marketing Rob Pardini, WPPUncomfortable Truth 70 Paul Nagy, VMLY&RSection 03 Top 40 Most Valuable Australian BrandsTop 40 74Brand Profiles + Expert Insights 76Section 04 Brand AustraliaBest Countries 2019 100Section 05 ResourcesBrandZTM Brand 110 Valuation MethodologyGoing Global? 114China Insights Reports 118BrandZTM Brand Buildings Tools 120Genome Mapping: 122 The Science Behind Our ArtBrandZTM Company Contributors 124WPP & Brand Experts 128BrandZTM Australia Team 130Brandz™ Brand Valuation 132 Contact DetailsBrandz™ Online & Mobile 134CONTENTSINTRODUCTION01SECTION 1 - THE HONEST TRUTHWhy consumers lost their faith – and how to win them backThank you for joining us as we celebrate the brands in the second annual WPP BrandZ Top 40 Most Valuable Australian Brands ranking.The ranking is unique in that it charts a year-on-year decline in total brand value. And it’s unique in that the decline comes despite overall stock market growth.This refl ects the fact that many of the most valuable brands in this country are banks, and that many banks have been given a thorough dressing-down at the Royal Commission. Fines and resignations have been the most visible aspect of the fallout to date; this BrandZ data helps to quantify the ef ect on brands of the massive loss in consumers’ faith in banks.It also underlines an important point about the value of investing in a strong and valuable brand: when the pressure is on – as it is not just in banking right now but also telecommunications and other service sectors – the strongest brands take less of a hit to their value, and recover more quickly than their competitors.We analyse changing consumer sentiment towards brands in banking and beyond, and look at how smart brands are seeing the yawning gaps in public love for brands as a space in which they can grow.Creative innovation the key to growthThis year’s report highlights areas where Australian brands should focus in order to lift their brand value growth trajectory. Wha...
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