哔哩哔哩4Q18 投资者介绍-2019.2-27页.pdf

1InvestorPresentationFebruary 2019每日免费阅读行业报告1、每日星球内分享10+精品报告；2、不定时分享国际投行报告，脱水研报等；3、行业报告均为公开内容，版权归原作者所有，星球仅分享内部学习。扫描右侧二维码即刻加入【行业报告（免费） 】星球（此页只为更多需要行业报告的朋友提供便利，希望不会影响您的阅读，谢谢理解！）2This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. PrivateSecurities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,”“aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” “potential,” “continue” or other similar expressions. Among other things, theOutlook and quotations from management in this announcement, as well as Bilibili’s strategic and operational plans, contain forward-lookingstatements. Bilibili may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission,in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employeesto third parties. Statements that are not historical facts, including but not limited to statements about Bilibili’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differmaterially from those contained in any forward-looking statement, including but not limited to the following: Bilibili’s strategies; Bilibili’s futurebusiness development, financial condition and results of operations; Bilibili’s ability to retain and increase the number of users, members andadvertising customers, provide quality content, products and services, and expand its product and service offerings; competition in the onlineentertainment industry; Bilibili’s ability to maintain its culture and brand image within its addressable user communities; Bilibili’s ability to manage itscosts and expenses; PRC governmental policies and regulations relating to the online entertainment industry, general economic and businessconditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks isincluded in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in theattachments is as of the date of the press release, and the Company undertakes no duty to update such information, except as required underapplicable law.Safe Harbor Statement3Enrich the everyday life of young generations in China4.1bn93mm78minRevenue in 2018 (RMB)MAU (1) in 18Q4Mobile MAU in 18Q4Avg. daily time spent(excl. mobile game) in 18Q4:380mm417Q117Q217Q317Q418Q118Q218Q318Q4576574727785939317Q117Q217Q317Q418Q118Q218Q318Q4424 583 728 734 868 1,027 1,079 1,156 Our rapid growthRapid user base expansion lays a solid foundation for fast revenue growthMAU (mm)Net revenue (RMB mm)5Gen Z represents the future of online entertainment328mm Gen Z | 24% of total population in Chinapeople born from 1990 to 2009(1)Exchange rate is 1USD=6.8755RMBGen Z is the key driving force of China’s online entertainment marketGen Z outgrows overall China’s online entertainment market201747.32020E97.5Deep user penetration Extensive time spentStrong willingness to pay55%62%Market size (US$ bn) (1)Gen Z CAGR33%Notes:Gen Z’s contribution6Efficient with tremendous upsideCommercializationContentCommunityGen ZEver-growing supply ofuser generated contentHighly engagedand stickyThe story7We have become the welcoming home of diverse interests...ACGAnime, Comic and GameEntertainmentNO.1(1)Pop CultureLifestyleNO.2(1)TechnologyNO.5(1)AnimeNO.4(1)GameNO.3(1)(1)Ranked by video views in 2018CelebrityPetsFoodieE-SportsMobile GamesScienceElectronicsCosplayDomestic AnimeNotes:ContentCommunity Commercialization 8…And ever-growing supply of creative PUG videos(1)In December 2018total video views contributed by PUG videos(1)Talented Content CreatorsNumber of Monthly Average Active Content Creators18Q417Q4570234143%High-quality Content CreationNumber of Monthly Video Submissions18Q417Q41,716692148%Loyal Fan BaseNumber of Content Creators with more than 10,000 Fans Dec 31，2018Dec 31，201781%89%reateEngageEncourageCreate(‘000)(‘000)Notes:ContentCommunity Commercialization 9Continuous support to content creators in all layersHigher quality productionRewardCash Incentive Program(1000+ fans)ToolsMobile Content SubmissionMore contentsubmissionTutorNew Star ProjectUP AcademyBetter incentiveVIP ServicePower AlliancesTop 100 UP AwardMaximize influenceContentCommunity Commercialization 10We also have a expansive OGV LibraryContentCommunity Commercialization AnimationDocumentaryTV，Movies and Variety shows11We fostered highly engaged and sticky communitiesHighly engaged users：436mm avg. daily video views in Q41bn interactions(1) generated monthly in Q4107% YoY growth298% YoY growth(1)Interactive features such as bullet-chats, commentaries, f...