进口消费洞察报告·英文版.pdf

大数据 · 全洞察Insights into Consumption of Imported Goods in China- 2016 Tmall Global Annual Data Report×CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934大数据 · 全洞察Structural generalization of imported goods consumers01020405An Overview of Imported Goods Consumption in ChinaConsumer Groups:Expansion of consumer population of Imported GoodsConsumption Motivation: Diverse Consumer DemandsCONTENTS03Consumption Upgrade:Growing Accustom to Consuming Imported GoodsEvents: Impact on Import Consumption DecisionsCBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934大数据 · 全洞察An Overview of Imported Goods Consumption in ChinaCBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934大数据 · 全洞察Source: Internet dataFavorable policies help cross-border e-commerce to maintain steady development.Early stage of cross-border e-commerce Before 2012Development stage of cross-border e-commerce 2012-2015Mature stage of cross-border e-commerceAfter 2016Circular of the General Administration of Customs on Adjusting the Limits and Exemptions of Personal Articles in Inward and Outward Mail1994.112004.7Announcement No.43, 2010 of the General Administration of Customs of the People's Republic of China (Concerning the Issues for Adjusting Measures for the Management of Personal Postal Delivery Items)Notice on the Implementation of National E-commerce Pilot Work by National Development and Reform Commission2012.5Announcement No. 12, 2014 of the General Administration of Customs of the People's Republic of China on "Addition of Customs Supervision Codes"2014.2Guidance on the Promotion of Healthy and Rapid Development of Cross-border E-commerce by the State Council2015.6Announcement No. 56,57 of the General Administration of Customs2014.7Notice on Import Tax Policies for Retails in Cross-border E-commerce by Ministry of Finance 2016.42016.3Cross-border E-commerce Retail and Imported Goods List by Ministry of Finance The main mode of cross-border e-commerce during this period was mainly about "entrusted purchasing," and a small number of high-income women have begun to engage in cross-border online shopping. The model began to transfer to bonded import, collected goods import, and little package post mail. Cross-border B2C platforms led by Tmall Global appeared around 2014.Lifting the tariff will boost cross-border e-commerce consumption. With tariff rate changes, the categories will be more abundant. Logistics system and business model will be expanded following the trend of an increase in the choices of goods.2016.9Released by G20 Global Trade Growth StrategiesReleased by B20 2016 B20 Policy Proposal ReportCBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934大数据 · 全洞察0%10%20%30%40%50%60%0.00.51.01.52.020122013201420152016e2017eChina's cross-border e-commerce between 2012 and 2017eTransaction volume of imports by e-commerce enterprisesGrowth of e-commerce of imported goods (%) Penetration rate of e-commerce imports in total import volume (%)•The total volume of imports by e-commerce enterprises maintains a stable growth of more than 30%, and the market enters a period of rapid growth.•Retail dominates cross-border e-commerce, and the increase of penetration in total imports shows that domestic consumers are increasingly interested in buying imported goods online, shifting from price-sensitive to quality-conscious.Source: iResearchConsumption upgrade becomes a new driver for market growth, Chinese consumers' demand for imported goods increases.CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData ID:6934CBNData...