2019年餐厅和外卖领域移动现状.pdf

Restaurants & Food DeliveryT H E S T A T E O F M O B I L E 2 0 1 9D I S C O V E RUnderstand the opportunity, competition and discover key drivers of successS T R A T E G I Z EDevelop a mobile strategy to drive market, corp dev or global objectives A C Q U I R EIncrease app visibility and optimize user acquisitionE N G A G EBetter understand targeted users and drive deeper engagementM O N E T I Z EAccelerate revenue through mobile The Most Complete Offering to Confidently Grow Businesses Through MobileCOPYRIGHT 20192Our 1000+ Enterprise CustomersSpan Industries & the GlobeCOPYRIGHT 20193Grow Your Business With UsCOPYRIGHT 20194App Annie IntelligenceProvides accurate mobile market data and insights for millions of businesses across the globe.Sign up for free nowWe deliver the most trusted mobile data and insights for your business to succeed in the global mobile economy.App Annie ConnectGives you a full view of your app performance. Consolidate all your app store, usage and advertising data in one unified dashboard.Sign up for free nowRESTAURANTS & FOOD DELIVERYGlobally, Consumers Sourced Food & Drinks Through Apps 130% More Often in 2018 Than 2016There was dramatic growth in sessions of Food and Drink apps across the board — France led the pack at 325% growth from 2016 to 2018, followed by Australia at 300% and South Korea at 230%. India saw an explosion of sessions growth in Food and Drink apps in 2018, up 120% from 2016. This is fueled by growth in both fast food apps (QSR — Quick Service Restaurants) and the rise of food delivery services. Mobile bridges the physical and digital and has enabled the brick-and-mortar food and drinks industry to build a strong — and growing — presence in an ever more digital world. COPYRIGHT 20196Total Sessions in Food and Drink AppsTwo Year GrowthNote: Android phone201620172018IndiaUnited StatesJapanBrazilSouth KoreaGermanyCanadaUnited KingdomFrance18B06B12B3B9B15B+120%+140%+45%+45%+230%+45%+215%+180%+325%Food Delivery Apps Fill a Need for Consumers and Saw Rapid Growth in 2018Globally, downloads of the top 5 food delivery apps have grown 115% in 2018 vs. 2016. UberEATS and Zomato, respectively, were the top two food delivery apps by worldwide downloads in 2018. Of the markets analyzed, India saw the strongest growth at 900%. But food delivery apps were also in high demand for western markets like Canada and the US, up 255% and 175% respectively.Starbucks — a leader in the Food and Drinks space — has established a delivery program in China and has announced plans to bring this to the US in 2019. In partnership with UberEATS, Starbucks will use delivery to improve convenience, increasing throughput in areas without a drive-through location. In this example, mobile provides the conduit for more streamlined mornings and removes friction for a daily routine — a powerful example of mobile’s transformation of our daily rituals. COPYRIGHT 20197210M070M140M280M201620172018Note: iOS and Google Play Stores; China is iOS only; Includes only apps with food delivery as a primary function; Excludes restaurant apps with delivery as a featureDownloads of Top 5 Food Delivery AppsGermanyCanadaFranceUnited KingdomSouth KoreaBrazilUnited StatesChinaIndiaBrazilCanadaChinaFranceGermanyIndiaJapanSouth KoreaUKUS1McDonald’s AppStarbucks USAKFCMcDo FranceMcDonald’s GermanyDomino’s Pizza IndiaMcDonald’s JapanStarbucks KoreaDomino’s Pizza UKStarbucks USA2Burger King BrasilMcDonalds CanadaStarbucks ChinaKFC FidélitéBurger King LoyaltyMcDelivery India West & SouthSkylark이디야멤버스Costa Coffee ClubMcDonald’s3BURGER KING BrazilTim HortonsPizza Hut ChinaDomino’s Pizza FranceSUBCARD DeutschlandPizza Hut IndiaSushiroBURGER KING KOREAStarbucks USADomino’s Pizza USA4Starbucks BrasilDomino’s Pizza CanadaLuckin Coffee瑞幸咖啡Burger King FranceMcDonald’s Bonn Gutscheine AppStarbucks IndiaKFCMcDelivery KoreaSUBCARD UK & IrelandChick-fil-A5Starbucks USAPizza PizzaMcDonald’s ChinaSushi Shop FranceMcDonald’s AppKFC IndiaMarugame Seimen커피빈 멤버스 클럽( Coffeebean Members Club)KFC Colonel’s ClubDunkin’ DonutsQSR’s Leverage Loyalty Programs to Make Inroads in 2018Loyalty programs in top QSR apps were especially prominent in the US, UK, China and Japan in 2018. Loyalty programs incentivize repeat orders and allow for more personalized and relevant offers and notifications to be delivered to each user. In the US, McDonald’s and Chick-fil-A leveraged promotional text to market flash deals for consumers — a strategic App Store Optimization (ASO) tactic that, unlike most — such as description, logo and keyword bank updates — does not require a full version update.COPYRIGHT 20192018 | Top 5 QSR Apps by Smartphone MAULoyalty Features8Mobile Apps Drove Innovation in QSR Promotions McDonald’s UK overhauled its app experience, including the launch of McDelivery in partnership with UberEATS, and invested heavily in World Cup 2018 promotions to drive adoption. The efforts paid off and the app shot to #10 by smartphone MAU in July 2018, up 10 ra...