IBEF-印度消费者耐用品行业报告（2019年3月）（英文）-2019.3-32页.pdf

For updated information, please visit www.ibef.orgMarch 2019CONSUMER DURABLES每日免费阅读行业报告1、每日星球内分享10+精品报告；2、不定时分享国际投行报告，脱水研报等；3、行业报告均为公开内容，版权归原作者所有，星球仅分享内部学习。扫描右侧二维码即刻加入【行业报告（免费） 】星球（此页只为更多需要行业报告的朋友提供便利，希望不会影响您的阅读，谢谢理解！）Table of ContentExecutive Summary……………….….…….3Advantage India…………………..….……..4Market Overview …………………….……..6Recent Trends and Strategies …………..15Growth Drivers……………………............18Opportunities…….……….......……………23Industry Associations…….……......……...27Useful Information……….......…………….29For updated information, please visit www.ibef.orgConsumer Durables3EXECUTIVE SUMMARYIndian Appliance and Consumer Electronics Industry (US$ billion)31.4948.37020406020172022FTelevision Market in India (US$ billion)9.1810.1911.3413.31051015CY2016CY2017CY2018ECY2020FIndian appliance and consumer electronics (ACE) market reachedRs 2.05 trillion (US$ 31.48 billion) in 2017.It is expected to increase at a 9 per cent CAGR to reach Rs 3.15trillion (US$ 48.37 billion) in 2022.Electronics hardware production in the country increased from Rs1.90 trillion (US$ 31.13 billion) in FY14 to Rs 3.88 trillion (US$ 60.13billion) in FY18. Demand for electronics hardware in India isexpected to reach US$ 400 billion by FY24*.Overall consumer durable exports reached US$ 0.78 billion in 2017.Consumer electronics exports from India reached US$ 362.12 millionin FY18 and US$ 362.25 million between April 2018-Jan 2019.Television industry in India is estimated to have reached Rs 660billion (US$ 10.19 billion) in CY2017 and projected to reach Rs 862billion (US$ 13.31billion) in CY2020.CAGR 9%CAGR 9.8%Source: FICCI-EY Re-imagining India's M&E sector , PWC - Championing change in the Indian appliance and consumer electronics industry, *Draft National Policy on Electronics 2018Notes: F – Forecast; CY - Calendar Year, E – Estimate, F – forecastElectronics Hardware Production in India (US$ billion)31.1360.13020406080FY14FY18CAGR 26.7%Consumer DurablesADVANTAGE INDIAFor updated information, please visit www.ibef.orgConsumer Durables5ADVANTAGE INDIADemand growth is likely to accelerate with rising disposable incomes and easy access to creditIncreasing electrification of rural areas and wide usability of online sales would also aid growth in demandRise in working age population also to stimulate demand Huge untapped market with substantially lower penetration of consumer appliances, compared to other countries. In FY18, air conditioners had a penetration of 4 per cent in India, compared to global average of 30 per cent.Emerging rural areas have a great potential for appliances like washing machines and refrigerators. Television penetration in rural India was only 55 per cent in 2018*.Sector has attracted significant investments over the years.The S&P BSE Consumer Durables Index has grown at 16 per cent CAGR between 2010-18.100 per cent FDI allowed in theelectronics hardware-manufacturing sector under the automatic route; Approval of 51 per cent in multi-brand would further fuel the growth in this sectorNational Electronic Policy was passed in February 2019 to boost production.Modified special incentive package scheme (M-SIPS) has been introduced for growth of consumer durable industry.ADVANTAGEINDIASource: DIPP, Aranca Research, ICE 360 Survey 2016, Blue Star Investor Presentation August 2018, *BARC India Universe Update July 2018, Bombay Stock ExchangeNote: *as of March 2018Consumer DurablesMARKET OVERVIEWFor updated information, please visit www.ibef.orgConsumer Durables7Air conditionersWashing machinesElectric fansMicrowaveovensTelevisionsAudio and video systemsCD and DVD playersPersonalcomputersLaptopsDigital camerasElectronic accessoriesCamcordersRefrigeratorsSewing machinesCleaning equipmentOther domestic appliancesTHE CONSUMER DURABLES MARKET IS SPLIT INTO TWO KEY SEGMENTSConsumer durablesConsumer electronics(brown goods)Consumer appliances(white goods)For updated information, please visit www.ibef.orgConsumer Durables8EVOLUTION OF THE INDIAN CONSUMER DURABLES SECTORSource: Aranca Research1980s and early 1990s PreLiberalisationMid and late 1990sLiberalisationEarly 2000sGrowthLate 2000sConsolidation2017onwardsClosed marketIncreased product availability, increased media penetration and advertisingIncreasing availability and affordability of consumer finance provides impetus to growthLow penetration of high-end products such as air conditioners (<1 per cent)Goods and Services Tax introduced from July 2017, with most electronics goods taxed at 18 per cent.Liberalisation of marketsInflux of global players such as LG and SamsungShift in focus from promotion to product innovationCompanies look to consolidate market shareIndian companies such as Videocon gaining global identityIncreasing penetration of high-end products such as air conditioners (>3 per cent)Introduction of new aspirational products such as High Definition TVs (HDTVs)Companies targeting high growth in rural marketNote: SAFTA - South Asian Free Trade Area,...