John MaedaCover design by Eriko KawakamiDesign in TechReport 2019每日免费阅读行业报告1、每日星球内分享10+精品报告；2、不定时分享国际投行报告，脱水研报等；3、行业报告均为公开内容，版权归原作者所有，星球仅分享内部学习。扫描右侧二维码即刻加入【行业报告（免费） 】星球（此页只为更多需要行业报告的朋友提供便利，希望不会影响您的阅读，谢谢理解！）2019 Design In Tech Report | “Addressing Imbalance” Illustrations by @lunchbreath2019 Design In Tech Report | “Addressing Imbalance” Illustrations by @lunchbreath2019 Design In Tech Report | “Addressing Imbalance” Illustrations by @lunchbreath2019 Design In Tech Report | “Addressing Imbalance” Illustrations by @lunchbreathIn case you prefer to have a “lean back” experience …March 9, 2019Hi there, I plan to have a full versionof the report on my YouTube channelafter I recover a bit from pushing theDesign in Tech Report 2019 out there.I'll also make an audio version to goonto my iTunes, Spotify, Google Playpodcast channels.In the meantime, on the right is anabbreviated pre-release video version! that I made for my monthlybriefing ✉ subscribers. Thanks forbeing curious about the intersectionof technology, business, and design!Monthly briefing #signup here $.—@johnmaedaCreative people are inherently spatial learners. They understand through objects in theirenvironments. It’s what feeds their spatial memory, their creativity.”—WSJ Magazine May 6, 2019“Source: @designdotco @wsj2019 Design In Tech Report | Welcome6 / 98Learn how to speak machine with a new little on computation.Source: howtospeakmachine.com / Pre-order from Amazon | Barnes & Noble | IndieBound2019 Design In Tech Report | How To Speak Machine2019 TeamContributing TeamTakramTony RuthFatimah KabbaDezzie GarciaErikoKawakamiJules EhrhardtKat HolmesFounding TeamJackie XuAviv GilboaFatimah KabbaJustin SayarathJohn MaedaPast ContributorsBon KuLing FanSunil MalhotraLuis Arnal2019 Design In Tech Report | Welcome8 / 98SectionsOverview1) TBD = Tech × Business × DesignHow do technology, business, and designinterrelate in the startup and corporateecosystems today?2) About Design-___ OrganizationsIf design is in flux and it's difficult for designers tounderstand, is that good for non-designers?3) Awesome Humans: Yes We CanHow do we move the conversation away fromdystopia, and not to utopia, but to being presentin the now most constructively?4) Three Tasty Trend MixesWhat do we sense is happening out there and howis it making us feel good (or bad) and morecurious for the future?5) Yaaaaaaaaawn! Boring AIWhen we consider how computation will enableeverything and all things with us and without us,what's left?6) Addressing ImbalanceOnce we recognize exclusion from a historicalperspective and a technological lens, what can wedo about addressing it?2019 Design In Tech Report | Welcome9 / 98TBD=Tech ×Business ×DesignDesign is now maturing — expect some awkwardness.There are three kinds of design. Classical Design,Design Thinking, and Computational Design.In the last 12 months there were 19 acquisitions ofcreative agencies and companies.The value of design is in relation to the other parts ofa company's operations.Alone and isolated within a company, design is amicroworld of aesthetic high-fives.Scaling design at the speed of Moore's Law is notpossible. Scaling design IS possible at a slower-than-desirable velocity.Inclusive design has achieved broad acceptanceamong designers. For non-designers, inclusivedesign can be a harder idea to sell.There’s fear about AI's future impact, but there’screative hope out there too. Yes we can.2019 Design In Tech Report | Technology × Business × Design10 / 98There are three kinds of design.01There’s a right way to make what isperfect, crafted, and complete.Classical DesignDriver/ the Industrial Revolution,and prior to that at least a fewmillennia of ferment.02Because execution has outpacedinnovation, and experience matters.Design ThinkingDriver/ the need to innovate inrelation to individual customerneeds requires empathy.03Design for billions of individual peopleand in real time, is at scale and TBD.Computational DesignDriver/ the impact of Moore’s Law,mobile computing, and the latesttech paradigms.2019 Design In Tech Report | Technology × Business × DesignSource: 2017 Design In Tech Report11 / 98What’s a “Computational Designer”?The Logic of ArchitectureThe Logic of Architecture reexaminescentral issues of design theory in thelight of recent advances in artificialintelligence, cognitive science, and thetheory of computation.”—William J. Mitchell, 1990via MIT Press“Understands ComputationHas facility with representational codesand maybe programming codes. Knowswhat is easy and possible, hard andpossible, difficult and impossible fornow.Thinks Critically About TechnologyPractices being a humanist technologistwho asks questions about what’s beingmade, who’s making it, and why.Uses All Three Kinds of DesignsTaps into the rich history of classicaldesign (form and content) while leadingand teaming inclusively via designthinking within their org, or across orgs,for profit or not-for-profit.Actively Learning AI And The NewConsiders intersec...
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