1Group Name / DOC ID / Month XX, 2019 / © 2019 IBM Corporation© 2019 IBM Corporation@deekwaddellDr. Dee K. WaddellGlobal Managing Director, Travel & Transportation Industries, IBMTransforming Travel in a world of Mobile, Data and AITravelDaily Conference – August 28-29, 2019@deekwaddellMore than half of the names of companies on the Fortune 500 have disappearedsince the year 2000More than half of the names of companies on the Fortune 500 have disappeared since the year 2000© 2019 IBM Corporation@deekwaddell4IBM Industry AcademyIBM Institute for Business ValueIBM ResearchTravel-specific forces arealready shaping the industryDisruptive forcesGlobalization of low-cost providersLow-cost airlines accounted for 28% of all air passenger traffic in 2016, exceeding a billion passengers for the first time7Travel safety andsecurity disruptions45% of outbound travelers are worried about terror threats and nearly two-thirds say they will switch to a destination they perceive as safe8Experience-driventravelTripAdvisor’s non-hotel segment – vacation rentals, restaurants and attractions – grew 35% in the third quarter of 2016 to $101M9SubstitutionBetween 2017 and 2021 shipments of VR devices are expected to grow by over 400%, with some of them finding their way into the hands of travelers10Multi-modal travel enablementIn July 2017, Waynautand Octraves Technology announced a partnership to launch multimodal search and booking11Legacy disruptionunder threatWinding Tree is building a public blockchain for the travel industry; it would make no profit on transactions and distribution on its platform12© 2019 IBM Corporation@deekwaddell© 2019 IBM Corporation4 September 20195IBM Industry AcademyIBM Institute for Business ValueIBM ResearchMaster level gridMobile• Becomes the primary interaction channel• Empowers front line staff with insightsBlockchain• Promises to improve identity management and distribution• Enables transformational business model innovationsArtificial Intelligence• Serves as the engine for travel personalization• Identifies business-critical operational improvementsCloud• Enables travel companies to move beyond legacy• Delivers cost-effective innovation quicklyAPIs/Microservices• Enables travel partners to collaborate automatically• Opens the industry to external innovationsInternetof Things• Equips physical assets with digital data• Optimizes existing operational processesDigital technology is redefining possibilities in the travel industry…Disruptive forces© 2019 IBM Corporation@deekwaddell…and emerging digital business models and capabilities are driving convergence and industry-based platforms.Implications– T&T companies are feeling shift of power to customers with sharing economy and eCommerce– Industry convergence has high risk of disruption yet significant opportunities– The specific-form of a platform model is unclear, but its eventual emergence is certainImpactLow Medium HighLow Medium HighUncertaintySharing Economy & Customer EmpowermentIndustry ConvergencePlatform ModelWorld’s largest transportation company owns no vehiclesWorld’s largest accommodations provider owns no real estateWorld’s most valuable retailer has no inventory© 2019 IBM Corporation@deekwaddellCloud BasedPick and Mix ComponentsMade for MobileRooted in Design Thinking & User ExperienceCognitive/AI at CoreIBM Travel PlatformRetail - Operations - MaintenanceAn open platform that works with your existing systems and tools© 2019 IBM Corporation@deekwaddell© 2019 IBM Corporation@deekwaddellDigitizationAutomationData & AICollaborationEmployee EmpowermentLearning Culture| I B M C O NFIDEN TIALTRAVEL & TRANSPORTATIONAviation MobileFirst Portfolio9© 2019 IBM Corporation@deekwaddellPassenger CareCheck in, IRROPs handling, ancillary saleManage TurnBelow the wing turn operationsManage GatesTurn management multiple gatesRapid BoardMobile boarding, doc check & analyticsPassenger +Day of flight info w/pax info & reportingAncillary SalesOnboard sales w/pax analyticsPlan FlightDiscretionary fuel planning & analyticsFlyNOWDay of flight info w/flight brief & manualsRosterCrew schedule & certification notificationsAssign TechEngineer allocation & turn status mgmtInspect & TurnTask & work order info & reportingCustomer Service AgentFlight AttendantPilotLine Maint.Ground OperationsCabin CareOnboard Cabin Defect ReportingTask AllocationManage review and approvals of orders (FIN)Gate CareReport on incident or defect (FIN)Turn Around ManagerCollaboration on aircraft turn process (LH)Duty PlanManage flight duty assignment (LH)Turn Around ManagerCollaboration on aircraft turn process (LH)Duty PlanManage flight duty assignment (LH)Defect ReportReport defect found (FIN)Turn Around ManagerCollaboration on aircraft turn process (LH)Ramp AgentBaggage load assist app (LH)Team MemberCompanion to Manage Turn (KLM)…Planned Extensions© 2019 IBM CorporationWhen people, technology and data work together in harmony, we can Transform@deekwaddellIBM Travel Platform / © 2017 IB...
发表评论取消回复