THE FUTURE每日免费阅读行业报告1、每日星球内分享10+精品报告；2、不定时分享国际投行报告，脱水研报等；3、行业报告均为公开内容，版权归原作者所有，星球仅分享内部学习。扫描右侧二维码即刻加入【行业报告（免费） 】星球（此页只为更多需要行业报告的朋友提供便利，希望不会影响您的阅读，谢谢理解！）Exhibition view of Mori Building Digital Art Museum: teamLab Borderless, 2018, Odaiba, Tokyo. ©teamLabTHE FUTURE 1002Welcome to the Future 100 2019! What a rollercoaster year of change it has been. We’re seeing the big, disruptive political, economic and environmental currents play out in culture, consumer behavior and emerging trends, as consumers seek to navigate the storm. Wellbeing, stress management and health are all prompting a continued evolution of new products and services to help sooth unstable, constantly connected lifestyles. Meanwhile the definition of wellbeing continues to expand, encompassing everything from spirituality to lighting design. Brands are also evolving. They’re becoming civic leaders, advocates, even therapists (see our Brand Therapy trend). They’re driving dialogue change by reinventing how we address taboos in everyday life, tackling everything from sexual health to menopause to hair loss—and are empowering refreshing, open new dialogues. They’re also stepping in to solve world problems, leading material science innovation and creating new environmental policies at scale. It’s clear that brand sustainability, once viewed as “nice to have” and limited, perhaps, to recycled packaging, is now a mandate and a base expectation for consumers. Likewise, the wellbeing movement—once the preserve of coastal US millennials and established markets—is now going truly global. We saw this in our deep dive into wellbeing in the APAC region. Technology continues to shapeshift at a rapid pace but we’re seeing seed change appear. Silicon Valley is having a reputational reckoning, as awareness INTRODUCTIONof this group’s scale, reach, and ethical behavior (or lack thereof) becomes clear. As a result, we’re seeing tech brands, big and small, start to differentiate with more ethical or empowering privacy policies. Silicon Valley is also coming up against a powerful rival—a competitor in the shape of China Tech. When it comes to shopping and consuming, the influences on purchasing decisions are becoming ever more decentralised, personal and visual. Taking stock of our list this year, I was struck by how integral Instagram has become to trends, shopping, visual language, and culture—and also by the degree to which all consumers, not just influencers, see themselves as brands, curators, and creators. That also has its downside. For a long time, brands have successfully used visually compelling experiences, environments and packaging to inspire organic social sharing, but consumers are getting wise and starting to pull back. What’s next? We’re sure to see more disruption as 5G (charted in our 2018 report) truly lands. We’re also seeing a wealth of activity in sound as a channel for entertainment, culture, news, and brand interaction—interestingly, in sync with multichannel entertainment ecosystems. Fashion brands are creating podcasts, streaming platforms are creating original content, social networks are becoming entertainment channels, and it’s all increasingly centered on the smartphone as the primary portal. Bring on 2019!Lucie GreeneWorldwide Director of the Innovation GroupJWTIntelligence.com01 Museum futures 602 Xennial politicians 903 Mothers of ambition 1104 Reframing masculinity 1305 Instagram backlash 1606 Movie-pass wars 1907 Silicon Valleywood 2008 Funerals on demand 2309 Elevated petcare 2510 2019 zeitgeist shades 2811 Humanizing tech 3212 Social media wellbeing 3613 Sound empires 3814 Ethical internet 4015 Consumer-champion tech 42 16 Real-time tech 4517 Tech’s hidden figures 4618 Future tech cities 4819 Uber ecosystems 5120 Unexpected formats 5421 Immersive public landmarks 5722 Editorial travel agents 59 23 Gen Z travelers 6024 Adventure architectural hotels 6225 Renaissance neighborhoods 6426 Supersonic travel revival 6527 Xennial camping 6628 Transportality 68 29 China’s globe traveler nation 7130 Three ‘hot to trot’ destinations 7331 Brand therapists 7832 Mediavolution 7933 Future of money: visual shift 8234 Biophilia futures 8435 Inclusive design 8636 Freelancer-first services 8837 Women and money 9138 Bumble empire 9339 Grass root brands 9440 The age of the hyper-influencer 97 41 Clean comfort food 10042 Frozen food rebranded 10343 Water connoisseurship 103 44 Bread 2.0 10645 DNA dinners 10846 Three hot ingredients 11047 Wine waters 11248 Shape-shifter foods 11549 Breakfast booze 11750 Modern renaissance interiors 118BRANDS & MARKETINGFOOD & DRINKTECH & INNOVATIONCULTURETRAVEL & HOSPITALITY51 Grotesque beauty 12252 Virtual influencers 12453 Hair food 12754 The ‘It’ lip 12955 Un-tabooing the last frontiers 13156 Gesture-based packaging 13557 Transformer makeup 13758 Proprietary packaging 13959 C-Beauty 14160 Waterless future 14361 Outdoor immersion stores 14762 Fantail 14963 Shoptainment’s latest wave 15164 S-commerce 154 65 The inf...
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