Voicify-2019年智能音箱报告（英文）-2019.3-34页.pdf

SMART SPEAKERCONSUMER ADOPTIONREPORTMARCH 2019G I V I N G VO I C E T O A R E VO L U T I O NU.S.每日免费阅读行业报告1、每日星球内分享10+精品报告；2、不定时分享国际投行报告，脱水研报等；3、行业报告均为公开内容，版权归原作者所有，星球仅分享内部学习。扫描右侧二维码即刻加入【行业报告（免费） 】星球（此页只为更多需要行业报告的朋友提供便利，希望不会影响您的阅读，谢谢理解！）Table of ContentsAbout VoicebotAbout VoicifyVoicebot produces the leading online publication, newsletter and podcast focused on the voice and AI industries. Thousands of entrepreneurs, developers, investors, analysts and other industry leaders look to Voicebot each week for the latest news, data, analysis and insights defining the trajectory of the next great computing platform. At Voicebot, we give voice to a revolution.MethodologyVoicify is the market leader in voice experience management software that combines voice optimized content management, cross-platform deployment, and voice-specific customer insights. The Voicify Voice Experience Platform™ enables marketers to connect with their customers by creating highly engaging and personalized voice experiences that are automatically deployed to a broad array of voice platforms such as voice assistants (Amazon Alexa, Google Assistant and Microsoft Cortana), chatbots and other services. The platform enables non-technical users to deploy feature-rich voice applications quickly and efficiently while offering the flexibility of unlimited customization.Voicify.comThe survey was conducted online during the first week of January 2019 and was completed by 1,038 U.S. adults age 18 or older that were representative of U.S. Census demographic averages. Because we reached only online adults which represent 89% of the population according to Pew Research Center, some totals are adjusted downward to provide device and usage numbers relevant to the entire adult population. Other findings are relative to device ownership and do not require adjustment. Introduction // 3Smart Speaker Ownership // 6Smart Speaker Use Cases //15Voice Assistants on Smart Phones // 22Voice App Discovery // 25Consumer Sentiment about Smart Speakers // 29 Conclusion // 32Additional Resources // 33One in Four U.S. Consumers Have Access to a Smart Speaker TodayMoving Past Early AdoptersThe number of smart speakers per user also rose more than 10% from 1.8 in 2018 to 2.0 in 2019. That suggests there are about 133 million smart speakers in use in the U.S. today. However, the expansion in smart speaker ownership has also brought in more casual users. Whereas over 60% of smart speaker owners in January 2018 identified themselves as daily users, less than 50% did so a year later. And, the number of device owners that claim to use their smart speakers never or rarely doubled to 26%. That seems like a natural evolution of early adopters being more frequent users than the early majority users coming afterward.Regardless, when more than one-in-four consumers are using a device and its voice assistant, the media, brands, game makers, service providers, independent developers, and even governments are sure to take notice. This recognition is playing out with more voice apps published. The number of Alexa skills rose by 2.2 times to nearly 60,000 in the U.S. alone in 2018. During the same period Google Actions grew at a slightly faster rate of 2.5 times to over 4,000.Smart speakers continued to be popular in 2018 keeping up a torrid pace of consumer adoption. In January 2018, there were 47.3 million U.S. adults with a smart speaker and by the end of the year that rose to 66.4 million. That means 26.2% of all U.S. adults have access to a smart speaker.PAGE 3SMART SPEAKER CONSUMER ADOPTION REPORT© VOICEBOT.AI - All Rights Reserved 2019A Different Smart Speaker Ecosystem, but the Same LeadersVoicebot reported in the fall of 2018 that Phase 1 of smart speaker adoption was over and we were entering Phase 2. The second phase is characterized by the influx of more casual users but also by the introduction of new product form factors and new manufacturers. The most significant of these changes has been the emergence of smart displays. When Amazon was the only manufacturers of these voice-first devices with display screens, adoption was minimal. However, the introduction of Google Assistant enabled smart displays has helped drive sales, including Amazon, as it brought more attention to the product category. There are also many more manufacturers today than in 2017. Big names in audio such as Bose, Bang & Olufsen, and Klipsch all entered the smart speaker segment in 2018 offering more consumer choice. However, the most significant new smart speaker launch in 2018 was Apple HomePod. That appears to have captured a significant number of new sales in Q1 and Q2, but seems to have tapered off in Q3 and Q4. Although Apple was threatening to break up the smart speaker duopoly, it appears that Amazon and Google enter 2019 nearly as strong as they did in 2018 by maintaining 85% in total installed base market share. Smart Speakers are Solidly in the Early Majority MarketOne way we can put the current...