2017年中国非学历职业技能培训行业报告.pdf

0 中国非学历职业技能培训行业报告 Report of Non-academic Technical and Vocational Education Industry in China 2017 年 2017 年中国非学历职业技能培训行业报告 Report of Non-academic Technical and Vocational Education Industry in China 1 目 录 摘要 ................................................................................................................................ 3 一、中国宏观环境分析 .................................................................................................... 4 （一）中国经济转型，拉动新兴产业快速发展 ................................................................. 4 1. 中国经济稳健增长，经济转型正当时 ......................................................................... 4 2. 人口红利为互联网发展提供基础，未来仍具遐想空间 ............................................... 6 3. IT 行业高速发展，薪资水平不断提高 ......................................................................... 7 （二）毕业人群规模庞大，职业培训潜在需求旺盛........................................................ 11 1. 中高等教育毕业生规模庞大 ..................................................................................... 12 2. 求职竞争激烈，培训成为刚需 .................................................................................. 14 3. 文教娱乐付费意愿强烈............................................................................................. 14 （三）利好政策频出，助力产业发展 ............................................................................. 16 1. 政策鼓励高新产业发展............................................................................................. 16 2. 政策支持职业培训行业发展 ..................................................................................... 17 （四）技术进步催生职业培训行业潜力 .......................................................................... 18 二、非学历职业技能培训行业分析 ................................................................................ 19 （一）行业定义 .............................................................................................................. 19 （二）行业特点 .............................................................................................................. 20 1. 需求端特点 ............................................................................................................... 20 2. 供给端特点 ............................................................................................................... 22 （三）市场规模 .............................................................................................................. 26 （四）投融资情况 ........................................................................................................... 28 1. 资本总体热度不减 .................................................................................................... 28 2. 资本对未来增长怀有信心 ......................................................................................... 31 3. 大体量资产集中度高 ................................................................................................ 32 三、非学历职业技能培训行业细分市场分析 .................................................................. 33 （一）IT 应用类职业技能培训市场 ................................................................................. 33 1. 定性分析 .................................................................................................................. 33 2. 定量分析 .................................................................................................................. 35 3. 代表企业案例分析 .................................................................................................... 39 （二）财会类职业技能培训市场 ..................................................................................... 42 1. 定性分析 .................................................................................................................. 42 2. 定量分析 .................................................................................................................. 46 3. 代表企业案例分析 .................................................................................................... 47 （三）营销类职业技能培训市场 ..................................................................................... 48 2 2017 年中国非学历职业技能培训行业报告 Report of Non-academic Technical and Vocational Education Industry in China 1. 市场概况 .................................................................................................................. 48 2. 市场规模 .................................................................................................................. 49 3. 代表企业案例分析 .................................................................................................... 50 （四）管理类职业技能培训市场 ..................................................................................... 51 1. 市场概况 .................................................................................................................. 51 2. 市场规模 .................................................................................................................. 51 3. 代表企业案例分析 .................................................................................................... 52 四、非学历职业技能培训行业发展趋势 ......................................................................... 53 （一）市场总体走向 ............................