© 2019 Adobe. All Rights Reserved. Adobe Confidential.Adobe Emoji Trend ReportJuly 2019© 2019 Adobe. All Rights Reserved. Adobe Confidential.The Emoji Effect2Emojis have become a cultural phenomenon – shaping the way we express ideas and emotions across languages, friends and generations. Emoji users believe emojis make conversations more fun and make people more approachable and likeable. However, they overwhelmingly want more inclusive emojis that reflect themselves and look to the future as an opportunity for continued expansion and development.In celebration of the cultural phenomenon of emoji, Adobe is exploring the impact of this emerging digital language on our lives, relationships and communications ahead of World Emoji Day.In a study focused on emoji users, Adobe surveyed 1,000 U.S. general population (ages 16 –73) who use emojis at least weekly to better understand their emoji preferences and usage, particularly when it comes to the development of emojis that they would like to see.© 2019 Adobe. All Rights Reserved. Adobe Confidential.3U.S. General Population frequent emoji users (ages 16-73)n=1,000±3.1%10-minute online survey administered on smartphones or tablet devicesSurvey fielded from May 8-15, 2019Adobe fielded a 10-minute online survey to a representative sample of n=1,000 frequent emoji users (men, women and non-binary) aged 16-73 years old across the United States.AUDIENCESAMPLE SIZEMARGIN OF ERRORMETHODTIMINGSURVEY METHODOLOGY© 2019 Adobe. All Rights Reserved. Adobe Confidential.Making conversations more fun is the top reason for using emojis among more than three-fifths of emoji users. 4Reasons for Using Emojis(Shown: Top 5; Percent selected response)62%42%31%31%30%I want to make conversations morefunEmojis better communicate mythoughts and feelings than wordsalone doI feel more connected to thepeople I frequently text or onlinemessage when expressing myselfusing emojis in addition to wordsUsing emojis is faster than typingout wordsEmojis paint a clearer picture thanwordsTotal© 2019 Adobe. All Rights Reserved. Adobe Confidential.Laughter, love and kisses are users’ favorite emojis, both individually and as pairings. 5Favorite Emojis(Shown: Top 3; open-end response) FirstSecondThirdFavorite Pairings(Shown: Top 3; open-end response) © 2019 Adobe. All Rights Reserved. Adobe Confidential.While laughter, love and kisses remain popular across regions and genders, the crying emoji makes it into the top three for the Northeast and male emoji users. 6WomenMenNortheastSouthMidwestWestFavorite Emojis – By Gender(Shown: Top 3; open-end response) Favorite Emojis – By Region(Shown: Top 3; open-end response) 1st2nd3rd1st2nd3rd*Less than 1% of respondents identified as non-binary© 2019 Adobe. All Rights Reserved. Adobe Confidential.79%76%67%64%55%54%52%48%45%37%LoveHappinessSadnessAngerSurpriseExcitementFrustrationDisgustSupportPrideTotalLove, happiness and sadness are the top emotions users express through emojis.7Emojis Associated with Emotion(Shown: Percent selected response; Top 3 open-end response)Top 3© 2019 Adobe. All Rights Reserved. Adobe Confidential.Nearly all emoji users agree emojis lighten the mood of conversations and show support.8Statement Agreement(Shown: Total agree (somewhat/strongly agree))93%91%I use emojis to lighten the mood of aconversationI use emojis to show support to theperson/people I am talking toTotal agree© 2019 Adobe. All Rights Reserved. Adobe Confidential.Three-fifths of emoji users are more comfortable expressing emotions through emojis, rather than through phone conversations.9Statement Agreement(Shown: Top 2 Box (somewhat/strongly agree))AgreeDisagree65%agree they are more comfortable with emojis© 2019 Adobe. All Rights Reserved. Adobe Confidential.52%45%To communicate a major milestone or eventTo announce a big life decisionNearly half of users also feel emojis can communicate a major milestone or life decision.10Likelihood of Using Emojis…(Shown: Percent selected response)Total© 2019 Adobe. All Rights Reserved. Adobe Confidential.82%48%42%21%18%13%6%3%2%1%In textmessagesIn Facebookcomments orpostsIn mobilemessagesOn InstagramOn SnapchatIn an emailOn TwitterOn dating appsOn paymentappsOn anothersocial networkTotalText messages remain the communication form of choice for emoji use. For social media apps, emoji use on Facebook is much higher compared to Instagram, Snapchat or Twitter. 11Emojis Are Most Often Used…(Shown: Percent selected response)© 2019 Adobe. All Rights Reserved. Adobe Confidential.Emoji users include emojis in their text or online messaging nearly half of the time, and use emojis exclusively almost a third of the time.12Emojis Included in Text Messaging(Shown: Average numeric open-end response) Emojis Used Exclusively in Text Messaging(Shown: Average numeric open-end response) Of the time emojis are included in text or online messaging Of the time emojis are exclusively used in text or online messaging © 2019 Adobe. All Rights Reserved. Adobe Co...
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