2019 GLOBAL BEAUTY AND PERSONAL CARE TRENDSub-Zero Waste每日免费阅读行业报告1、每日星球内分享10+精品报告；2、不定时分享国际投行报告，脱水研报等；3、行业报告均为公开内容，版权归原作者所有，星球仅分享内部学习。扫描右侧二维码即刻加入【行业报告（免费） 】星球（此页只为更多需要行业报告的朋友提供便利，希望不会影响您的阅读，谢谢理解！）A new dawn is fast approaching for beauty and personal care.0405WHAT IS THE TREND? If brands don’t change their approach now, they won’t exist in the future. Beauty and personal care (BPC) businesses must switch to a whole new paradigm in terms of sustainability and zero waste. Some companies are already discussing totally circumventing packaging. This is not just a trend, it is a movement.WHAT YOU SHOULD DO ABOUT IT Gaining the first-mover advantage is key. The companies that put current profits ahead of investment in zero-waste solutions will lose out in the long term. Indie brands already have an edge, as they have built their business practices around ethics. High-profit BPC brands that aren’t investing in this area are already condemning themselves.HOW YOU CAN LEAD THE MOVEMENT Being sustainable doesn’t mean compromising on quality or luxury. Innovate and be clever with upcycling concepts, refills, and product-life extensions. Be transparent to create a better relationship with consumers and provide them with the guidance and education to make changes.Why you must act now.0607YOUR CUSTOMERS DEMAND ACTIONThis is not just a trend; it’s a movement towards a ground-shaking new archetype for the industry. Some BPC companies are already discussing completely removing packaging from the equation. If brands don’t change their approach now, they will become insignificant.The first-mover advantage is key to achieving success and brands that place current profits ahead of making the necessary investment in zero-waste will not be around in the future.Native brands already have the upper hand as they have built their business practices around ethics. Larger brands, who are moving as slow as oil tankers, must think about becoming speedboats to catch up with smaller, more nimble competitors.Your customers are paying a lot more attention to their impact on the planet and climate change calls are more drastic than ever before. A bigger-picture focus is needed throughout the beauty and personal care industry supply chain for a true zero-waste mentality.What is the trend?0809This is not just a trend; it’s a movement towards a ground-shaking new archetype for the industry.1011As waste reduction becomes more evident in day-to-day lives, more global consumers will scrutinise their beauty routines.54% of Brazilians who are potential buyers of green/ethical products say they purchase sustainable/environmentally friendly goods because they don’t like to waste.44% of US natural/organic personal care consumers, who buy a mix of mainstream and natural/organic brands, say they live sustainably.IT’S THE DAWN OF A TOTAL LIFESTYLE SHIFT24% of Indian consumers are motivated/would be motivated to live a more ‘natural’ lifestyle to support environmentally conscious businesses.`*Mintropolitans are broadly defined by Mintel as those who represent a significant, sophisticated consuming group (aged 20-49) who pursue quality of life rather than just wealth, are well educated, and are the potential trendsetters.74% of beauty and personal care consumers in Spain are concerned that the ingredients used in natural products are not sustainable.54% of UK beauty and personal care consumers often research products online before they buy them. 58% of Chinese Mintropolitans* agree they are willing to pay more for ethical brands.Source: Mintel1213Sustainability is in the spotlightMore people are questioning brands on their eco-ethical practices, yet efforts to change are still limited. This has created an opportunity for brands to make money. But a quick fix won’t do; brands need a long-term strategy that considers every element of the supply chain. Just one weak link could undermine any good intentions.‘Fast beauty’ is slowingBPC consumers are seeking more straightforward, simple beauty routines, and there will be a backlash against brands that purposely create limited shelf life products, or encourage overconsumption. There is scope to create products that can be reinvented, not replaced, and opportunity for new formats and packaging that support longer-lasting or transformative products.There are new demands on brandsBrands must be more environmentally responsible and must be transparent about their practices, but consumers must also take some accountability. Many people want to help, but aren’t sure how, so brands can win loyalty by using education and offering simple solutions. These provide a feel-good factor and save consumers money and time.REFILLING, REPURPOSING, RECYCLING AND REINVENTINGMore people are questioning brands on their eco-ethical practices, yet efforts to change are still limited.1415What you should do about it.1617THE PRIMARY PLEDGESNative brands such as Ethique, Lamazuna, LOLI Beauty and Seed Phytonutrients have built their businesses ...
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