Getting to Equal 2019: Creating a culture that drives innovationEQUALITY = INNOVATIONInnovation equals survival. It’s well documented that in this age of widespread disruption, companies must innovate continuously, creating new markets, experiences, products, services, content or processes.So how can leaders encourage innovation? It’s more than recruiting the brightest minds. While having the best talent is clearly an asset, people need the right culture to flourish. Accenture has found that a culture of equality—the same kind of workplace environment that helps everyone advance to higher positions—is a powerful multiplier of innovation and growth. This means that building a culture of equality (measured by the 40 specific workplace factors Accenture research identified last year) is not just an ethical imperative, but a business priority. If organizations want to thrive, they have to “get to equal.” The power of a workplace culture of equality to drive employees’ innovation mindset—or their willingness and ability to innovate—is strong. It has more impact than age or gender and leads to an increase in innovation mindset in all industries and all countries. In fact, employees’ innovation mindset is six times higher in the most-equal cultures than in the least-equal ones. Innovation also equals economic potential. Among the more than 18,000 employees in 27 countries GETTING TO EQUAL 2019: CREATING A CULTURE THAT DRIVES INNOVATION2The secret to innovation? Your workplace culture.surveyed, we found that people are more willing and able to innovate in faster-growing economies and in geographies with higher labor-productivity growth. And the stakes are enormous:Accenture calculates that global gross domestic product would increase by up to US$8 trillion by 2028 if innovation mindset in all countries were raised by 10 percent.No matter who or where they are, if people feel a sense of belonging and are valued by their employers for their unique contributions, perspectives and circumstances, they are empowered to innovate more.GETTING TO EQUAL 2019: CREATING A CULTURE THAT DRIVES INNOVATION3What is a culture of equality?A culture of equality is one where most of the 40 factors that influence advancement at work are present. Where more of these are present, employees are more likely to advance and thrive. We’ve grouped these factors, which were identified in last year’s Getting to Equal research, When She Rises, We All Rise, into three pillars: SEE FULL LIST IN APPENDIXEmpowering EnvironmentOne that trusts employees, respects individuals and offers the freedom to be creative and to train and work flexibly.Bold LeadershipA diverse leadership team that sets, shares and measures equality targets openly.Comprehensive Action Policies and practices that are family-friendly, support all genders and are bias-free in attracting and retaining people.GETTING TO EQUAL 2019: CREATING A CULTURE THAT DRIVES INNOVATION4Innovation mindset is a new way to measure an individual’s ability and willingness to innovate. It is enabled by six key elements which are based on extensive sources, including academic and business research and Accenture-owned diagnostic tools and thought leadership. We surveyed employees about their experience with these six elements in their workplaces, e.g., we asked about the extent to which “I am encouraged to look for inspiration outside my organization” (Inspiration) or “The purpose of the organization makes me proud to work here” (Purpose). The more strongly a person agreed that these elements apply, the higher their innovation mindset score. Using an econometric model, we were then able to show how an innovation mindset would change if people worked in more-equal cultures: as culture improves, innovation mindset improves. For every 10 percent improvement in culture factors, innovation mindset increases by 10.6 percent. The change is underpinned by all three pillars of our workplace culture-of-equality factors, but it’s the empowerment factors that have the strongest impact.What is an innovation mindset?The six elements of an innovation mindset:PurposeAlignment around and support for the purpose of the organization. ResourcesHaving the tools, time and incentives necessary to innovate.CollaborationWorking with other departments or in fluid, cross-function teams.AutonomyBeing shown a clear mandate for change—and being trusted to follow through.InspirationTapping into inspiration from beyond the organization.ExperimentationExperimenting with new ideas quickly without fear of failure.GETTING TO EQUAL 2019: CREATING A CULTURE THAT DRIVES INNOVATION5One example of a company committed to—and benefiting from—a culture of equality is Mastercard. Its stock soared over 35 percent last year, and the company is growing rapidly here and abroad as it focuses on ushering in a cashless society. Mastercard President and CEO Ajay Banga leads with a compelling metaphor: “I will create the feeling of my hand at your back, not i...
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